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作者：Hwang, Elina H.; Singh, Param Vir; Argote, Linda
作者单位：University of Washington; University of Washington Seattle; Carnegie Mellon University
摘要：This study investigates how the information that individuals accumulate through helping others in a customer support crowdsourcing community influences their ability to generate novel, popular, and feasible ideas in an innovation crowdsourcing community. A customer support crowdsourcing community is one in which customers help each other develop solutions to their current problems with a company's products. An innovation crowdsourcing community is one in which customers propose new product ide...
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作者：Mejia, Jorge; Mankad, Shawn; Gopal, Anandasivam
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Cornell University; University System of Maryland; University of Maryland College Park
摘要：From an upset stomach to a life-threatening foodborne illness, getting sick is all too common after eating in restaurants. Although health inspection programs are designed to protect consumers, such inspections typically occur at wide intervals of time, allowing restaurant hygiene to remain unmonitored in the interim periods. Information provided in online reviews may be effectively used in these interim periods to gauge restaurant hygiene. In this paper, we use textual information from online...
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作者：Shulman, Jeffrey D.; Geng, Xianjun
作者单位：University of Washington; University of Washington Seattle; Tulane University
摘要：Application (app) developers commonly sell their apps at relatively low prices and subsequently earn substantial revenue from in-app purchases. Although some consumers may do their research about in-app prices before deciding whether to buy the app, others only discover the in-app prices later in the purchase process. This paper presents an analytical model to examine the profit and welfare implications of hidden prices of the in-app purchases. This paper has three main contributions. First, i...
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作者：Sun, Tianshu; Shi, Lanfei; Viswanathan, Siva; Zheleva, Elena
作者单位：University of Southern California; University System of Maryland; University of Maryland College Park; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital
摘要：Prior literature has established a positive association between mobile app adoptions and customers' purchase behaviors. However, it is not clear whether and how firms can actively influence customers' mobile app adoptions and increase their purchases through these induced adoptions. Using a randomized field experiment involving over 230,000 customers, we investigate the differential impacts of offering incentives or information on customers' mobile app adoptions and subsequent purchase behavio...
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作者：Yang, Mingwen; Zheng, Zhiqiang (Eric); Mookerjee, Vijay
作者单位：University of Washington; University of Washington Seattle; University of Texas System; University of Texas Dallas
摘要：Today, the reputation of a firm is profoundly influenced by user opinions expressed in online consumer reviews. Managing these opinions is, therefore, critical for the success of firms. We study the problem of devising an appropriate opinion management strategy (or response strategy) for a firm to respond to online customer reviews. To unravel the underlying mechanics of the problem, we develop a stochastic differential equation model that describes the evolution of review ratings over time fo...
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作者：Eisend, Martin
作者单位：European University Viadrina Frankfurt Oder
摘要：Many studies have investigated why users engage in digital piracy. The theoretical explanations are particularistic, and the empirical findings are fragmented, sometimes divergent, and reveal unexplained variations of effects. Managers and academics have thus had little guidance on how to explain and combat digital piracy. To help fill this gap, the present meta-analysis synthesizes past research on digital piracy and accumulates 1,373 effect sizes from 174 studies collected in 36 countries. T...
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作者：Cao, Zike; Hui, Kai-Lung; Xu, Hong
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Hong Kong University of Science & Technology
摘要：We investigate whether the discounts offered by online daily deals help attract consumer purchases. By tracking the sales of 19,978 deals on Groupon. com and conducting a battery of identification and falsification tests, we find that deep discounts reduce sales. A 1% increase in a deal's discount decreases sales by 0.035%-0.256%. If a merchant offers an additional 10% discount from the sample mean of 55.6%, sales could decrease by 0.63%-4.60%, or 0.80-5.24 units and $42-$275 in revenue. This ...
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作者：Gal-Or, Esther; Gal-Or, Ronen; Penmetsa, Nabita
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Northeastern University; Utah System of Higher Education; University of Utah
摘要：We study the effect of user privacy concerns on competition between online advertising platforms. Online platforms attract advertisers by offering capabilities to reach audiences likely to be receptive to their ads in a timely and accurate manner. However, the collection and processing of user information required for targeting of ads may lead to privacy concerns. We model the competition between two platforms as a two-stage game where platforms announce their targeting capabilities in the fir...
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作者：Niculescu, Marius F.; Wu, D. J.; Xu, Lizhen
作者单位：University System of Georgia; Georgia Institute of Technology
摘要：In this paper, we explore the strategic decision of an incumbent to open a proprietary technology platform to allow same-side co-opetition in a market characterized by network effects. We propose a game-theoretic model that analytically conceptualizes the interplay among the degree of same-side platform openness, the absorptive capacity of the entrant, and the intensity of network effects. Our analysis uncovers interesting new results. First, when entrant product quality is exogenous, under ve...
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作者：Lahiri, Atanu; Dey, Debabrata
作者单位：University of Texas System; University of Texas Dallas; University of Washington; University of Washington Seattle
摘要：That versioning can be effective for information goods is well known. In particular, related literature shows that when consumers underestimate a product, it is often better for the manufacturer to offer a base version of the product along with the fully featured version. This is because the base version lets consumers discover their true valuations, allowing the manufacturer to set a high price for the full version. This finding is also consistent with broader literature in economics, which c...
