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作者：Guo, Hong; Hao, Lin; Mukhopadhyay, Tridas; Sun, Daewon
作者单位：University of Notre Dame; University of Washington; University of Washington Seattle; Carnegie Mellon University
摘要：Despite the growing popularity of in-game purchases of virtual currency in digital games, there is very limited formal research that studies this new business model. This paper builds on the neoclassical labor-leisure model to examine the impact of selling virtual currency on players' gameplay behavior, game provider's strategies, and social welfare. When the game provider offers virtual currency for sale, players have two options to obtain virtual currency-playing the game and purchasing virt...
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作者：Karjalainen, Mari; Sarker, Suprateek; Siponen, Mikko
作者单位：University of Oulu; University of Virginia; University of Jyvaskyla
摘要：The various guidelines, procedures, and policies referred to as information systems security procedures (ISSPs) underlie information systems security behaviors (ISSBs) of many employees in organizations. Understanding the reasons for ISSBs-that is, why employees do or do not comply with ISSPs-is an imperative in today's organizations, given that information is a valuable asset. In our study, we observed that employees' reasons for engaging in ISSBs, such as selecting a password, locking a comp...
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作者：Lee, Dokyun; Hosanagar, Kartik
作者单位：Carnegie Mellon University; University of Pennsylvania
摘要：We investigate the impact of collaborative filtering recommender algorithms (e.g., Amazon's Customers who bought this item also bought) commonly used in e-commerce on sales diversity. We use data from a randomized field experiment run on the website of a top retailer in North America across 82,290 products and 1,138,238 users. We report four main findings. First, we demonstrate and quantify across a wide range of product categories that the use of traditional collaborative filters (CFs) is ass...
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作者：Medappa, Poonacha K.; Srivastava, Shirish C.
作者单位：Hautes Etudes Commerciales (HEC) Paris
摘要：Collaboration through open superposition describes the dominant work orchestration mechanism observed in free (Libre) and open-source (FLOSS) software, wherein the software development occurs by the sequential layering of individual tasks. This work orchestration mechanism is different from the traditional idea of software development, where the focus is toward cowork and concurrent development facilitated by a modular software design architecture. Our study theorizes and examines the motivati...
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作者：Huang, Ni; Sun, Tianshu; Chen, Peiyu; Golden, Joseph M.
作者单位：Arizona State University; Arizona State University-Tempe; University of Southern California
摘要：E-commerce firms often face the decision on whether they should implement a word-of-mouth (WOM) system on their websites. An in-site WOM system can potentially boost customer conversion by conveying signals and information about product popularity and quality. However, implementing such a system might also have unintended consequences, hindering product sales because of the lack of control over WOM volume and content. This study examines how implementing a WOM system (through social media inte...
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作者：Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; Oh, Wonseok
作者单位：New York University; Korea University; Nanyang Technological University; Korea Advanced Institute of Science & Technology (KAIST)
摘要：Despite the average daily commuting time of commuters increasing by the day, the way marketers can benefit from our commuting behaviors has not yet been examined. In collaboration with one of the largest global mobile telecom providers, this study investigates how contextual targeting with commuting impacts user redemptions of mobile coupons. The analysis is based on a rich field study in which 14,741 mobile coupons were sent to 9,928 public transit app users consisting of commuters and noncom...
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作者：Mousavi, Reza; Gu, Bin
作者单位：University of North Carolina; University of North Carolina Charlotte; Arizona State University; Arizona State University-Tempe
摘要：Social media has been found to be influential in a variety of contexts. From mobilizing the crowd in social movements to helping refugees settle into a new country, social media has had a significant impact. This study examines the role of social media in Congressional representation in a democratic political system. We intend to assess the impact of U. S. Representatives' Twitter adoption on their voting orientations in the U. S. Congress. In particular, we consider whether the adoption of Tw...
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作者：Qiu, Liangfei; Rui, Huaxia; Whinston, Andrew
作者单位：State University System of Florida; University of Florida; University of Rochester; University of Texas System; University of Texas Austin
摘要：The unprecedented growth of cellular traffic driven by the use of smartphones for web surfing, video streaming, and cloud-based services poses bandwidth challenges for cellular service providers. To manage the increasing data traffic, cellular service providers are experimenting with the use of third-party Wi-Fi hot spots to augment their cellular capacity. We develop an analytical framework to study the optimal procurement auction for Wi-Fi capacity. Such an auction design is complicated by t...
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作者：Kumar, Anuj; Mehra, Amit; Kumar, Subodha
作者单位：State University System of Florida; University of Florida; University of Texas System; University of Texas Dallas; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：We utilize the event of store opening by a large apparel retailer and use customer-level data to estimate the effect of store presence on the online purchase behavior of its existing customers. We find that the retailer's store openings resulted in an increase in online purchases from such customers. Drawing on the theory of planned behavior and prospect theory, we propose two mechanisms to explain this complementary effect of store presence on online purchases by existing customers. These mec...
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作者：Xu, Jiao; Forman, Chris; Hu, Yu Jeffrey
作者单位：University of Wisconsin System; University of Wisconsin Madison; Cornell University; University System of Georgia; Georgia Institute of Technology
摘要：We study whether and under what conditions mobile Internet networks compete with traditional fixed-line Internet networks by examining how the quality of local fixed-line Internet service influences mobile Internet adoption and use. Empirical analysis shows that a 1 megabits per second (Mbps) increase in local fixed-line Internet speed leads to a 14.9% decline in the likelihood of purchasing a mobile data plan. However, we show there are substantial differences in the extent to which users vie...
