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作者：Butler, John Sibley; Garg, Rajiv; Stephens, Bryan
作者单位：University of Texas System; University of Texas Austin; Duke University
摘要：With the increased penetration of digital technologies into entrepreneurship, the traditional need for proximity to specific locations or large amounts of funding for infrastructure development has diminished. Instead, digital entrepreneurs now pursue locations that provide more opportunities for funding (rounds) and greater social network support. In this paper, we empirically estimate the role of social networks and funding opportunities in a location on entrepreneurs' decisions to create a ...
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作者：Babar, Yash; Burtch, Gordon
作者单位：University of Minnesota System; University of Minnesota Twin Cities
摘要：We examine the impact that ride-hailing services have had on the demand for different modes of public transit in the United States, with a particular focus on understanding heterogeneity in the effects. We assess these effects using a panel data set that combines information on public transit utilization (from the Federal Transit Administration) with information on ride-hailing providers' staggered arrival into different locations, based on public press releases and newspaper reports. Our anal...
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作者：Cheng, Zhi (Aaron); Pang, Min-Seok; Pavlou, Paul A.
作者单位：University of London; London School Economics & Political Science; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Houston System; University of Houston
摘要：Despite massive investments in transportation infrastructure, traffic congestion remains a major societal and public policy problem. Intelligent transportation systems (ITS) have been proposed as a potential solution to this challenge, but their effectiveness has remained unclear in both research and practice. To understand whether and how ITS affect traffic congestion, we consolidate a unique longitudinal data set on road traffic and the deployment of a large federally supported ITS program i...
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作者：Sun, Haoyan; Fan, Ming; Tan, Yong
作者单位：Lehigh University; University of Washington; University of Washington Seattle
摘要：Online marketplaces are increasingly adopting innovative business models such as paid advertising as a major revenue source. We study the effectiveness of two popular advertising tools, sponsored search and social media endorsement, in increasing traffic and sales for online sellers at a retail e-commerce platform. We find that, controlling for sellers' self-selection behavior in choosing their strategies, both sponsored search and social media endorsement can significantly increase traffic fo...
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作者：Ke, Zhihong; Liu, De; Brass, Daniel J.
作者单位：Clemson University; University of Minnesota System; University of Minnesota Twin Cities; University of Kentucky
摘要：User-generated online reviews are crucial for consumer decision making but suffer from underprovision, quality degradation, and imbalances across products. This research investigates whether friend contributions cues, in the form of highlighted reviews written by online friends, can motivate users to write more and higher-quality reviews. Noting the public-good nature of online reviews, we draw on theories of pure altruism and competitive altruism to understand the effects of friend-contributi...
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作者：Bai, Xue; Marsden, James R.; Ross, William T., Jr.; Wang, Gang
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Connecticut; University of Connecticut; University of Delaware
摘要：This study investigates the impact of daily deals on local retailers' (restaurants') online ratings. We collected and utilized a comprehensive panel data set that combines information on restaurants' deal offerings (Groupon or LivingSocial) with their Yelp review details. Although demonstrating a negative main effect of daily deals on a restaurant's monthly average ratings, we worked to uncover the underlying mechanisms by focusing on the mediating role of consumers' postconsumption perception...
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作者：Mejia, Jorge; Gopal, Anandasivam; Trusov, Michael
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University System of Maryland; University of Maryland College Park
摘要：Daily deals platforms have emerged as an integral part of the marketing mix for retailers and have enjoyed a wide acceptance among consumers. However, there is considerable ambiguity about the effects of deals on brand evaluations, in particular, the effects on preconsumption brand evaluations. This ambiguity can influence the decisions by retailers to join daily deals platforms, which operate as double-sided networked markets. We perform a series of laboratory experiments to test the effect o...
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作者：Tafti, Ali; Shmueli, Galit
作者单位：University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; National Tsing Hua University
摘要：Researchers using randomized controlled trials (RCTs) often subgroup or condition on auxiliary variables that are not the randomized treatment variable. There are many good reasons to condition on auxiliary variables-also referred to as control variables or covariates-in randomized experiments. In particular, designing and conducting RCTs is costly to researchers and subjects, and therefore it is important to derive greater value from RCT data; measuring not just the average treatment effect (...
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作者：Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk
作者单位：Hong Kong University of Science & Technology; University System of Maryland; University of Maryland College Park; Korea Advanced Institute of Science & Technology (KAIST)
摘要：The benefits of recommendation systems in online retail contexts have received much attention in prior work. Much of this work has been conducted in personal computer (PC)-based settings, although mobile devices are becoming increasingly central to the online shopping experience. It remains to be examined if the effects of recommendation systems in retail differ across these two channels, in terms of customer-level decision outcomes. In this paper, we examine these differences in some detail, ...
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作者：Zhang, Zan; Nan, Guofang; Tan, Yong
作者单位：Beihang University; Tianjin University; University of Washington; University of Washington Seattle
摘要：Cloud computing services are transforming business and government at an ever-increasing rate. The associated security risk and low customization capability, however, create challenges for the adoption of cloud services. In this paper, we construct a game-theoretical model that involves two vendors-one that provides cloud service on a pay-per-use basis and the other that sells on-premises software at a one-time licensing fee-and consumers who are heterogeneous in their usage frequencies in an e...
