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作者：Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S.
作者单位：University of Virginia; University of North Carolina; University of North Carolina Charlotte; University of Texas System; University of Texas Dallas
摘要：In recent years, managing customer sentiment-particularly on social mediahas become crucial as more customers use social media to seek help from firms. Therefore, we strive to determine an optimal strategy to manage customer sentiment on social media sites such as Twitter. We also aim to identify factors and external events that can influence the effectiveness of customer care. To understand the antecedents of digital customer care, we model a diffusion process of customer sentiment over time....
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作者：Tan, Burcu; Anderson, Edward G., Jr.; Parker, Geoffrey G.
作者单位：University of New Mexico; University of Texas System; University of Texas Austin; Dartmouth College
摘要：Many two-sided platforms (for example, eBay, Google, iOS, Android, Twitter, and Amazon) provide integration tools, such as modular interfaces, interactive development environments, application programming interfaces, and help desks, to reduce the costs and improve the functionality of third-party content developed for the platform. The need for such investment is increasing with the rise of major new markets as the result of technologies, such as the Internet of Things. Although crucial to pla...
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作者：Guo, Chenhui (Julian); Kim, Tae Hun; Susarla, Anjana; Sambamurthy, Vallabh
作者单位：Michigan State University; Michigan State University's Broad College of Business; Baylor University; University of Wisconsin System; University of Wisconsin Madison
摘要：We examine content creation in a geosegmented, crowdsourced social mobile virtual community app, Waze. We conceptualize a virtual and spatial factor, virtual crowdedness (defined as the density of Waze users in a particular geospatial location), and we examine its role in encouraging user contribution. We posit that the relationship between virtual crowdedness and user contribution is driven by the tension between audience effects and bystander/content saturation effects. We analyze a panel da...
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作者：Zhang, Yingjie; Li, Beibei; Krishnan, Ramayya
作者单位：University of Texas System; University of Texas Dallas; Carnegie Mellon University
摘要：The ubiquitous deployment of mobile and sensor technologies enables observation and recording of human behavior in physical (off-line) settings in a manner similar to what has been possible to date in online settings. This provides researchers with a new lens through which to study and better understand previously unobservable individual decision-making processes. In this study, using a Bayesian learning model with a rich data set consisting of approximately two million fine-grained Global Pos...
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作者：Han, Yue; Lappas, Theodoros; Sabnis, Gaurav
作者单位：Le Moyne College; Stevens Institute of Technology
摘要：With the ubiquity of social media usage and influence, the phenomenon of virality-that is, large-scale diffusion and sharing of an online post-has received considerable scrutiny. Research on virality is of primarily two types. Content-based research focuses on how content characteristics influence virality, whereas creator-based research uses characteristics of the creator of the content to study virality. Through this research note, we aim to draw attention toward a relatively ignored set of ...
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作者：Qiao, Dandan; Lee, Shun-Yang; Whinston, Andrew B.; Wei, Qiang
作者单位：National University of Singapore; Northeastern University; University of Texas System; University of Texas Austin; Tsinghua University
摘要：Many online platforms, such as review communities, rely on crowds' voluntary altruistic contributions. Some platforms attempt to provide financial incentives to encourage users to contribute. Although past studies have demonstrated that monetary rewards can negatively affect individuals' incentivized contributions, little is known about whether this effect spills over into individuals' subsequent unincentivized prosocial activities. Our paper aims to bridge this gap by studying the potential s...
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作者：Langer, Nishtha; Gopal, Ram D.; Bapna, Ravi
作者单位：Rensselaer Polytechnic Institute; Southern University of Science & Technology; University of Minnesota System; University of Minnesota Twin Cities
摘要：The shaky ascent of women up the organizational ladder is a critical factor that may contribute to the lack of women in information technology (IT). In this study, we examine the effect of gender on the likelihood of employee promotions. We further examine whether women get an equal lift in promotion likelihood from performance improvements, work experience, and training as men. We analyze archival promotion data, as well as demographic, human capital, and administrative data for 7,004 employe...
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作者：Jung, Jaehwuen; Bapna, Ravi; Golden, Joseph M.; Sun, Tianshu
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Minnesota System; University of Minnesota Twin Cities; University of Southern California
摘要：The underlying premise of referral marketing is to target existing, ostensibly delighted customers to spread awareness and influence adoption of a focal product among their friends who are also likely to benefit from adopting the product. In other words, referral programs are designed to accelerate organic word-of-mouth (WOM) exposure using financial incentives. This poses a challenge, in that it mixes an intrinsically motivated process (stemming from the desire to share a customer's delight w...
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作者：Kokkodis, Marios; Lappas, Theodoros
作者单位：Boston College; Stevens Institute of Technology
摘要：We study a new source of bias in online review platforms that originates from the popularity difference between the traveling reviewer's hometown and destination (popularity-difference bias). In particular, we model popularity-difference bias as a function of two opposing forces: (1) the travelers' evaluation of performance and (2) the travelers' expectations. The net result of these two forces leads to two competing views regarding the nature of popularity-difference bias: the first view is p...
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作者：Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S.
作者单位：Tsinghua University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Texas System; University of Texas Dallas
摘要：We use a differential games framework to study two modes of dynamic advertising competition, namely flexible (or closed loop) and committed (or open loop), between two e-retailers that compete for traffic. In closed-loop competition, the advertising contract allows firms to adjust their advertising levels during the advertising campaign. However, in open-loop competition, the contract requires the firms to commit upfront to an advertising plan (however, not necessarily one that advertises at a...
