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作者：Huang, Wenpo; Jiang, Wei; Luo, Xinggang; Mei, Xiaowei; Wei, Lai
作者单位：Hangzhou Dianzi University; Hangzhou Dianzi University; Shanghai Jiao Tong University; Hong Kong Polytechnic University
摘要：Live-streaming e-commerce has gained tremendous success as a new form of business model over the past few years. Nevertheless, there has been scarce research examining the effect of exogenous stimulus-driven factors (i.e., social cues such as promotion coupons) on the profit of the live-streaming platform. We model the continuous evolvement of the aggregate viewer involvement level with geometric Brownian motion and investigate the optimal timing and depth of promotion insertion policy. Our fi...
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作者：Xiao, Yongbo; Yu, Jing; Zhou, Sean X.
作者单位：Tsinghua University; Chinese University of Hong Kong
摘要：With rapid development of live-streaming e-commerce, an increasing number of firms are collaborating with live-streamers (e.g., online influencers and celebrities) to host online live-shows for selling their products. To reduce the firm's risk and motivate it to stock more, live-streamers can commit a minimum sales volume and/or the effort devoted to attracting fans and promoting the upcoming live-show. In this article, we study the roles of such sales and effort commitments on the performance...
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作者：Chen, Hongqiao; Hu, Ming; Liu, Jingchen; Ravid, Yaniv
作者单位：Nanjing University; University of Toronto; Renmin University of China
摘要：We show how prospect theory uncovers critical decision-making insights in the design of sequential experiences by formulating a general framework and applying it to three experience design settings. First, we study the problem of releasing a piece of good news versus bad news, where a firm may incrementally reveal the news over a preemptive period. We characterize the optimal release strategy for both types of news and show that when the ultimate news is good (resp., bad) and the audience is s...
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作者：Andrade-Rojas, Mariana Giovanna; Kathuria, Abhishek; Lee, Hsiao-Hui
作者单位：University System of Georgia; University of Georgia; Indian School of Business (ISB); National Chengchi University
摘要：Firms' multilevel access to information plays a significant role in improving operating performance. Increasingly, firms are enhancing their operational integration through information technology (IT) as they grapple with intense competition. Competition networks are an essential but often overlooked source of information that, if leveraged correctly, can provide firms with significant competitive and operational advantages. In this study, we develop a multilevel research model of operating pe...
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作者：Chen, Xi; Lyu, Jiameng; Wang, Yining; Zhou, Yuan
作者单位：New York University; Tsinghua University; University of Texas System; University of Texas Dallas; Tsinghua University; Tsinghua University; Tsinghua University
摘要：In addition to maximizing the total revenue, decision-makers in lots of industries would like to guarantee balanced consumption across different resources. For instance, in the retailing industry, ensuring a balanced consumption of resources from different suppliers enhances fairness and helps maintain a healthy channel relationship; in the cloud computing industry, resource-consumption balance helps increase customer satisfaction and reduce operational costs. Motivated by these practical need...
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作者：Wang, Yong; Perera, Sandun C.; Mangla, Sachin K.; Han, Linna; Song, Malin
作者单位：Dongbei University of Finance & Economics; Nevada System of Higher Education (NSHE); University of Nevada Reno; O.P. Jindal Global University; University of Plymouth; Anhui University of Finance & Economics; Anhui University of Finance & Economics
摘要：Ensuring universal health coverage is one of the top priorities under the United Nations' Sustainable Development Goals (SDGs). The World Health Organization recognizes the critical role of the health workforce in promoting this mission. However, developing countries throughout the world often experience shortages in the health workforce, especially during pandemic outbreaks such as coronavirus disease 2019. Governments and humanitarian organizations worldwide have supported health workforce d...
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作者：Frazelle, Andrew E.; Huang, Tingliang; Wei, Yehua
作者单位：University of Texas System; University of Texas Dallas; University of Tennessee System; University of Tennessee Knoxville; Duke University
摘要：Self-interested customers' form of reasoning and its consequences for system performance affect the planning decisions of service providers. We study procedurally rational customers-customers who make decisions based on a sample containing anecdotes of the system times experienced by other customers. Specifically, we consider procedurally rational customers in two-station service networks with open routing, that is, customers can choose the order in which to visit the stations. Because some ac...
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作者：Gilbert, Stephen M.; Hotkar, Parshuram; Liu, Chuanjun
作者单位：University of Texas System; University of Texas Austin; Indian School of Business (ISB); Fudan University
摘要：Several major on-line platforms operate two channels: An agency channel in which suppliers retain control over prices and quantities and pay a portion of sales revenue to the platform, and a reselling channel in which the platform purchases goods from the supplier and resells them to consumers. These two channels run in parallel and many suppliers interact with only one of them. Although it is quite easy for a supplier to sell through a platform's agency channel, they must typically be invited...
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作者：Liang, Xinyu; Wang, Yixin (Iris); Li, Jun
作者单位：University of Michigan System; University of Michigan; University of Illinois System; University of Illinois Urbana-Champaign
摘要：In theory, discretionary pricing enhances company performance by enabling managers to incorporate local information. However, in practice, managers may be prone to behavioral biases that can lead to suboptimal decisions. This paper investigates the effectiveness of discretionary pricing and behavioral elements on pricing decisions via field and lab experiments. Collaborating with a pharmacy chain retailer, we first analyzed a field experiment that delegated pricing authority to store managers....
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作者：Goyal, Achal; Sapra, Amar
作者单位：Indian Institute of Management (IIM System); Indian Institute of Management Bangalore
摘要：In supermarkets, customers choose the unit(s) they purchase, which leads to inventory being sold in a last-in, first-out (LIFO) order for perishable products. Furthermore, for such products, the demand for inventory may depend on its age since customers may choose to walk away if the freshest available inventory is too old for them. Despite the widespread occurrence of LIFO-based inventory systems, few studies have analyzed them. In this study, we contribute by developing insights on joint rep...
