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作者：Iyer, GR
摘要：Institutional analysis is proposed as an alternative theoretical methodology for the study of comparative marketing systems, This paper argues that institutional analysis offers considerable potential for understanding dynamic marketing systems and for the explicit study of change, Disciplinary insights of institutional analysis are reviewed and the richness of the conceptual apparatus of comparative institutional analysis, as applied to the study of comparative marketing systems, is explicated.
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作者：Dyer, B; Song, XM
作者单位：Michigan State University; Michigan State University's Broad College of Business
摘要：An empirical test of 290 U.S. and 653 Japanese managers, using the Miles and Snow typology, provides a cross-national examination of strategy's impact on conflict, Results substantially support tbe study's predictions and indicate that firms should: (1) monitor their conflict handling mechanisms; (2) emphasize integrative approaches; and (3) appropriately use formalization for conflict handling. Despite a convergence of management practices globally, findings indicate that considerable differe...
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作者：Tse, DK; Pan, YG; Au, KY
作者单位：Chinese University of Hong Kong; Chinese University of Hong Kong; Chinese University of Hong Kong; University of Oregon
摘要：This study examines two dimensions of firms' foreign market entry strategy: mode of entry and formation of alliances. Based on the existing literature, we propose a model that describes how host country-, home country- and industry-specific factors affect foreign firms' decisions on how they enter the market and whether they will enter with a partner firm or not. The model also describes how operation-related factors, i.e., the location and the level of local government, affect these decisions...
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作者：Liang, N; Parkhe, A
作者单位：Indiana University System; Indiana University Bloomington
摘要：International exchange is a two-sided coin, involving exporters and importers. However, a systematic search of the academic literature reveals a striking imbalance: while exporter behavior has been extensively studied, importer behavior remains a largely neglected area of study, even though importers are playing an ever more important (often dominant) role in consummating trade transactions. In this article, we assert that this neglect stems from two critical - but flawed - assumptions. The fi...
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作者：Aulakh, PS; Kotabe, M
作者单位：University of Texas System; University of Texas Austin; New York University
摘要：This study enhances our understanding of channel integration in foreign markets on two fronts, First, the eclectic approach to foreign entry mode, proposed by Hill, Hwang and Kim [1990] and Kim and Hwang [1992], is used to examine transaction-specific organizational capability and strategic factors that influence channel choices in foreign markets, Empirical results based on a survey of U.S. firms support the combined relevance of these factors in predicting the degree of channel integration, ...
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作者：Brouthers, KD; Bamossy, GJ
作者单位：Vrije Universiteit Amsterdam
摘要：Recent literature has suggested that a key stakeholder may be able to shift the balance of bargaining po,ver during a joint venture negotiation, and thus change the outcome of the process, This paper explores the role of central and eastern European transitional governments as key stakeholders, and how they influence international joint venture negotiations, This role is described and analyzed by examining eight dyads of western European and central/eastern European enterprises that have recen...
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作者：Leonidou, LC; Katsikeas, CS
作者单位：Cardiff University
摘要：Despite widespread research on the export behavior of firms, no integrative review of the empirical work in relation to export development models exists in the extant literature, This article reviews the main models on the subject, identifies their structural characteristics, evaluates the methodologies used for their validation, and analyzes the key conceptual issues emerging from their assessment, While valuable inroads into the mechanics and constituent parts of the export development proce...
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作者：Dunne, KM; Ndubizu, GA
作者单位：Drexel University
摘要：This reply summarizes the major findings of Dunne and Ndubizu [1995] and addresses the comments of Nobes [1996]. The assumptions underlying the tax hypothesis [Dunne and Ndubizu 1995] are reviewed. A possible suggestion for a direct test of the hypothesis is presented as well as the requirements for the falsification of a hypothesis.
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作者：Dawar, N; Parker, PM; Price, LJ
作者单位：INSEAD Business School; Hong Kong University of Science & Technology
摘要：Research conducted primarily in the United States has shown that interpersonal influence arising from opinion exchange behavior is an important factor in consumers' product adoption and brand choice decisions, An important managerial question in the international arena is whether information-giving and seeking behaviors depend on culture, In a study representing eleven nationalities, we explore the role of culture in moderating consumers' opinion exhange behavior, Results indicate that the cul...
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作者：Newman, KL; Nollen, SD
摘要：The financial performance of European and Asian work units of one multinational company is examined as a function of the congruence between management practices and national culture. Using Hofstede's five national culture dimensions and analogous management practices, we find that work unit financial performance is higher when management practices in the work unit are congruent with the national culture.
