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作者：Nan, Guofang; Yao, Lina; Ho, Yi-Chun (Chad); Li, Zhiyong; Li, Minqiang
作者单位：Tianjin University; Tianjin University; George Washington University
摘要：Online platforms, such as App Store and Kindle, are facing a common dilemma: while the implementation of technology-based protection impedes piracy and hence boosts demand from legal users (positive effect), the resulting restriction meanwhile imposes some level of disutility on the same due to inconvenience (negative effect). This paper investigates a monopolistic platform's optimal protection level and pricing strategy under an agency business model (content agency model or advertising agenc...
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作者：Peukert, Christian; Pfeiffer, Jella; Meissner, Martin; Pfeiffer, Thies; Weinhardt, Christof
作者单位：Helmholtz Association; Karlsruhe Institute of Technology; Justus Liebig University Giessen; Helmholtz Association; Karlsruhe Institute of Technology; University of Southern Denmark; University of Bielefeld; University of Bielefeld; Helmholtz Association; Karlsruhe Institute of Technology
摘要：Companies have the opportunity to better engage potential customers by presenting products to them in a highly immersive virtual reality (VR) shopping environment. However, a minimal amount is known about why and whether customers will adopt such fully immersive shopping environments. We therefore develop and experimentally validate a theoretical model, which explains how immersion affects adoption. The participants experienced the environment by using a head-mounted display (high immersion) o...
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作者：Cavusoglu, Huseyin; Dennis, Alan R.; Parsons, Jeffrey
作者单位：University of Texas System; University of Texas Dallas; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Memorial University Newfoundland
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作者：Yang, Shuai; Xiong, Guiyang
作者单位：Donghua University; Syracuse University
摘要：A revolutionary application of the virtual reality technology in online retailing, virtual fitting room (VFR), has attracted attention of researchers and practitioners recently. However, it remains unclear whether and how VFR influences sales and post-sales outcomes based on the limited literature, and retailers hesitate in adopting the technology due to concerns about its profit prospects. In this research, we conduct two large-scale field experiments to test the causal effects of different V...
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作者：Hu, Yuheng; Xu, Anbang; Hong, Yili; Gal, David; Sinha, Vibha; Akkiraju, Rama
作者单位：University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; International Business Machines (IBM); IBM USA; International Business Machines (IBM); IBM USA; Arizona State University; Arizona State University-Tempe; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; Northwestern University
摘要：Social media platforms provide an enormous public repository of textual data from which valuable information can be extracted. We show that firms can extract business intelligence from social media data bearing on an important business application, measuring brand personality. Specifically, we develop a text analytics framework that integrates different distinct sources of social media data generated by consumers, employees, and firms, to measure brand personality. Based on Elastic-Net regress...
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作者：Fang, Bin; Zheng, Zhiqiang (Eric); Ye, Qiang; Goes, Paulo B.
作者单位：Xiamen University; University of Texas System; University of Texas Dallas; Harbin Institute of Technology; Harbin Institute of Technology; University of Arizona
摘要：One fundamental economic challenge in social gaming is how to monetize players. We address this problem from the lens of social influence. Specifically, we examine how players' paying behaviors in a social game are associated with their pure friends and Simmelian-tie friends. Analyzing a comprehensive social game dataset provided by Tencent.com, we find that the cohesion effect emanating from players' direct connections in the social gaming network exhibits positive impacts on players' willing...
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作者：Qahri-Saremi, Hamed; Montazemi, Ali Reza
作者单位：DePaul University; McMaster University
摘要：Electronic word of mouth (eWoM) messages are increasingly consequential for consumers' decisions regarding products/services. This has led to a large body of scholarly research on factors affecting eWoM message adoption. Adoption of an eWoM message refers to accepting the information and recommendations contained in an eWoM message, which consequently influence consumers' cognitive and behavioral tendencies toward pertinent products/services. Notwithstanding the contributions of prior eWoM stu...
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作者：Steffen, Jacob H.; Gaskin, James E.; Meservy, Thomas O.; Jenkins, Jeffrey L.; Wolman, Iopa
作者单位：University System of Georgia; University of Georgia; Brigham Young University; Brigham Young University
摘要：Virtual reality (VR) and augmented reality (AR) technologies continue to grow and present possibilities to change the ways we learn, accomplish tasks, and interact with the world. However, widespread adoption has continually languished below purported potential. We suggest that a more complete understanding of the underlying motives driving users to take advantage of VR and AR would aid researchers by consolidating fragmented knowledge across domains and by identifying paths for additional inq...
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作者：Kim, Antino; Moravec, Patricia L.; Dennis, Alan R.
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Texas System; University of Texas Austin; Indiana University System; IU Kelley School of Business; Indiana University Bloomington
摘要：As a remedy against fake news on social media, we examine the effectiveness of three different mechanisms for source ratings that can be applied to articles when they are initially published: expert rating (where expert reviewers fact-check articles, which are aggregated to provide a source rating), user article rating (where users rate articles, which are aggregated to provide a source rating), and user source rating (where users rate the sources themselves). We conducted two experiments and ...
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作者：Zwass, Vladimir
