作者：Liu, Yang (Alison); Jiang, Zhenhui (Jack); Chan, Hock Chuan
作者单位：National University of Singapore; University of Hong Kong; National University of Singapore
摘要：Gesture-based interaction has greatly changed the way in which we interact with online products by allowing users to control digital systems with hand movements. This study investigates how gesture-based interaction modes, namely, mid-air gesture and touchscreen gesture, compared with mouse-based interaction, affect consumers' virtual product experiences (VPE) by eliciting mental imagery (i.e., haptic imagery and spatial imagery). Furthermore, we explore how visual product presentation can be ...
作者：Khuntia, Jiban; Kathuria, Abhishek; Saldanha, Terence J., V; Konsynski, Benn R.
作者单位：University of Colorado System; University of Colorado Denver; Indian School of Business (ISB); University System of Georgia; University of Georgia; Emory University
摘要：Emerging economies present attractive opportunities to foreign firms. However, internationalization risk faced by foreign firms can have significant implications for their performance relative to local firms. Information Technology (IT) and IT-enabled capabilities help firms overcome internationalization risk and compete globally. Marketing Capability and Relational Capability also mitigate this risk through access to information related to markets and the business environment. We examine how ...
