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作者：Aggarwal, Rohit; Gopal, Ram; Sankaranarayanan, Ramesh; Singh, Param Vir
作者单位：Utah System of Higher Education; University of Utah; University of Connecticut; Carnegie Mellon University
摘要：Consumer-generated media, particularly blogs, can help companies increase the visibility of their products without spending millions of dollars in advertising. Although a number of companies realize the potential of blogs and encourage their employees to blog, a good chunk of them are skeptical about losing control over this new media. Companies fear that employees may write negative things about them and that this may bring significant reputation loss. Overall, companies show mixed response t...
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作者：Sahoo, Nachiketa; Krishnan, Ramayya; Duncan, George; Callan, Jamie
作者单位：Carnegie Mellon University; Carnegie Mellon University
摘要：Collaborative filtering algorithms learn from the ratings of a group of users on a set of items to find personalized recommendations for each user. Traditionally they have been designed to work with one-dimensional ratings. With interest growing in recommendations based on multiple aspects of items, we present an algorithm for using multicomponent rating data. The presented mixture model-based algorithm uses the component rating dependency structure discovered by a structure learning algorithm...
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作者：Asdemir, Kursad; Kumar, Nanda; Jacob, Varghese S.
作者单位：United Arab Emirates University; University of Texas System; University of Texas Dallas
摘要：Online advertising has transformed the advertising industry with its measurability and accountability. Online software and services supported by online advertising is becoming a reality as evidenced by the success of Google and its initiatives. Therefore, the choice of a pricing model for advertising becomes a critical issue for these firms. We present a formal model of pricing models in online advertising using the principal-agent framework to study the two most popular pricing models: input-...
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作者：Brown, Susan A.; Venkatesh, Viswanath; Goyal, Sandeep
作者单位：University of Arizona; University of Arkansas System; University of Arkansas Fayetteville; University Southern Indiana
摘要：We propose a model to study expectation confirmation in information systems. The proposed model is based on the assimilation-contrast model and prospect theory, and suggests that both are needed to account for the magnitude and direction of the deviations between experiences and expectations. Using the technology acceptance model's (TAM) primary construct namely, perceived usefulness expectations and experiences were conceptualized and operationalized to test our model. Data were collected in ...
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作者：Cheng, Hsing Kenneth; Liu, Yipeng
作者单位：State University System of Florida; University of Florida; University of Scranton
摘要：Many software firms offer a fully functional version of their products free of charge, for a limited trial period, to ease consumers' uncertainty about the functionalities of their products and to help the diffusion of their new software. This paper examines the trade-off between the effects of reduced uncertainty and demand cannibalization, uncovers the condition under which software firms should introduce the time-locked free trial software, and finds the optimal free trial time. As software...
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作者：Cheng, Zhuo (June); Nault, Barrie R.
作者单位：Hong Kong Polytechnic University; University of Calgary
摘要：We examine how one industry's productivity is affected by the IT capital of its customers and how this effect depends on industries' relative concentration. These customer-driven IT spillovers result from customers' IT investments in various information systems that reduce transaction costs through information sharing and coordination and lead to more efficient production and logistics upstream. The magnitude of IT spillovers depends on relative industry concentration because customers in more...
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作者：Zablah, Alex R.; Bellenger, Danny N.; Straub, Detmar W.; Johnston, Wesley J.
作者单位：George Mason University; University System of Georgia; Georgia State University
摘要：Extant research is equivocal about the organizational performance effects of customer relationship management (CRM) technology use, with some studies reporting positive effects and other studies reporting no effects at all. The present research effort posits that these mixed findings may potentially be explained by two factors: (1) CRM technology use may have different effects on different customers, and (2) different CRM tools may have different performance consequences. This study investigat...
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作者：Fitoussi, David; Gurbaxani, Vijay
作者单位：University of California System; University of California Irvine
摘要：Companies that outsource information technology (IT) services usually focus on achieving multiple objectives. Correspondingly, outsourcing contracts typically specify a variety of metrics to measure and reward (or penalize) vendor performance. The specific types of performance metrics included in a contract strongly affect its incentive content and ultimately its outcome. One specific challenge is the measurement of performance when an outsourcing arrangement has a mix of objectives, some that...
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作者：Ferratt, Thomas W.; Prasad, Jayesh; Enns, Harvey G.
作者单位：University System of Ohio; University of Dayton
摘要：We examine the effects of human resource management (HRM) practices (e.g., career development, social support, compensation, and security) on information technology (IT) professionals' job search behavior. Job search is a relatively novel dependent variable in studies of voluntary withdrawal behavior in general and for IT professionals in particular. From a universalistic perspective, FIRM practices individually and in combination exhibit independently additive effects on job search behavior. ...
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作者：Niculescu, Marius F.; Shin, Hyoduk; Whang, Seungjin
作者单位：University System of Georgia; Georgia Institute of Technology; Northwestern University; Stanford University
摘要：In this paper we explore the underlying consumer heterogeneity in competitive markets for subscription-based information technology services that exhibit network effects. Insights into consumer heterogeneity with respect to a given service are paramount in forecasting future subscriptions, understanding the impact of price and information dissemination on market penetration growth, and predicting the adoption path for complementary products that target the same customers as the original servic...
