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作者：[Anonymous]
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作者：Worner, Anselma; Tiefenbeck, Verena; Wortmann, Felix; Meeuw, Arne; Ableitner, Liliane; Fleisch, Elgar; Azevedod, Ines
作者单位：Swiss Federal Institutes of Technology Domain; ETH Zurich; University of St Gallen; Stanford University
摘要：Moving toward sustainable energy systems to address climate change is one of the key challenges of our generation. To that end, investments in renewable energy and balancing renewable supply and energy demand on the larger scale are crucial. One mechanism to create price signals for demand balancing, as well as for consumer engagement, is to establish trading platforms (or peer-to-peer (P2P) markets) through which households can directly buy and sell renewable energy. However, residential cons...
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作者：Alyakoob, Mohammed; Rahman, Mohammad S.
作者单位：University of Southern California; Purdue University System; Purdue University
摘要：This paper examines the potential economic spillover effects of a home-sharing platform-Airbnb-on the growth of a complimentary local service-restaurants. By circumventing traditional land-use regulations and providing access to underutilized inventory, Airbnb attracts visitors to locales that are not traditional tourist destinations. Although visitors generally bring significant spending power, it is unclear whether visitors use Airbnb primarily for lodging and thus do not contribute to the a...
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作者：Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Rochester; Boston University
摘要：This paper provides the first large-scale evidence of business-to-customer racial bias (B2C bias) on a digital platform, on which the perpetrators are individual employees who act on behalf of a company and the victims are customers. This is in contrast to existing studies of racial bias on digital platforms that focus on peer-to-peer marketplaces (e.g., eBay), in which both the perpetrators and the victims are individuals acting independently and on their own behalf. In particular, we present...
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作者：Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin
作者单位：Alabama A&M University; Colorado State University System; Colorado State University Fort Collins; INSEAD Business School; Shanghai University of International Business & Economics; Shanghai University of International Business & Economics
摘要：The authors of this research investigate the effects of hedonic and utilitarian message appeals in firm-generated content on product performance measured by daily sales. The results from a multiproduct category, large-scale empirical study with data collected from a variety of sources show that hedonic appeals have a higher positive impact than utilitarian appeals on product performance. The authors also illustrate that message appeals have positive effects on product performance only when mes...
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作者：Vaast, Emmanuelle; Pinsonneault, Alain
作者单位：McGill University
摘要：Existing scholarship on social media provides us with important but incomplete insights regarding how people rely upon social media as they work. Scholarship so far focuses on social media as technologies that enable and constrain people to do certain things. This study proposes a perspective on social media for work that views them not only as technologies that enable people to do certain things, but also as contexts with emerging norms and roles in which people participated. As they do so, p...
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作者：Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; Kim, Min-Kyu
作者单位：University of Missouri System; University of Missouri Kansas City; Seoul National University (SNU); Arizona State University; Arizona State University-Tempe; Arizona State University; Arizona State University-Tempe
摘要：Demand-side platforms (DSPs) that purchase digital ad space using real-time bidding (RTB) systems employ black-box performance optimizers to adjust bids at run time. Advertisers using field experiments to estimate the marginal value of display ads need to contend with the selective targeting of users by optimizers that adjust bids to target users with a greater propensity to respond favorably (i.e., click or conversion). in this paper, we propose an alternative approach for advertisers who cho...
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作者：Lin, Yu-Kai; Rai, Arun; Yang, Yukun
作者单位：University System of Georgia; Georgia State University; Southern University of Science & Technology
摘要：Subscription-based crowdfunding (SBC) is an emerging platform for creators of digital content (e.g., music, comics, stories, and videos) to build their person brands and garner support from fans. A unique feature that sets SBC apart from other crowdfunding models is the creator-centered freemium model. That is, creators can offer free content to attract fans, who can then subscribe to financially support a creator; in return, the backers gain access to the creator's premium content and exclusi...
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作者：Kittsteiner, Thomas; Ott, Marion; Steinberg, Richard
作者单位：RWTH Aachen University; Leibniz Association; Zentrum fur Europaische Wirtschaftsforschung (ZEW); University of London; London School Economics & Political Science
摘要：We investigate whether revenue-maximizing auctioneers selling heterogeneous items will allow for combinatorial bidding in the presence of auctioneer competition. We compare the choice of auction format by two competing auctioneers with that of a single auctioneer. Bidders are heterogeneous in their demands, with some having synergies for items. We find that, even if a single auctioneer offers a combinatorial auction, competing auctioneers in a comparable setting will not. Instead, the competin...
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作者：Gupta, Alok
作者单位：University of Minnesota System; University of Minnesota Twin Cities
