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作者：Hou, Jinghui (Jove); Ma, Xiao
作者单位：University of Houston System; University of Houston
摘要：High-quality online consumer reviews are valuable to e-commerce stakeholders. Extant research mainly focuses on what drives consumers to submit reviews, whereas little has been done to specifically theorize why review writers construct high-quality reviews versus post poor review content. To advance current theorizing on the behavior of writing quality reviews, we propose the concept of space norms, a distinct instantiation of social norms inferred from locally observing how others write revie...
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作者：London, Jackie, Jr.; Li, Siyuan; Sun, Heshan
作者单位：Loyola University Maryland; William & Mary; University of Oklahoma System; University of Oklahoma - Norman
摘要：Unverifiable messages abound on the Internet. Why do people share messages they cannot verify? This study develops an in-depth understanding of how messages containing unverifiable product information differ and why users share such messages over online social networks (OSNs). We develop a classification that identifies different types of unverifiable messages that OSN users encounter prior to the release of a new product and conduct two studies to investigate the resharing of true (informatio...
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作者：Wu, Shaohui; Tan, Yong; Chen, Yubo; Liang, Yitian (Sky)
作者单位：Harbin Institute of Technology; Chinese Academy of Sciences; University of Science & Technology of China, CAS; University of Washington; University of Washington Seattle; Tsinghua University
摘要：Mobile application use has become an essential activity in many people's daily lives in the mobile Internet era. Driven by its ubiquity and strong context dependence, Internet companies are in a race of cross-industry expansion to build a seamless ecosystem incorporating various contexts. Amid such trends, a better understanding of cross-app uses and the impact of contexts becomes critical and imperative. Yet, research on cross-app uses in information systems and marketing is scarce. In this p...
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作者：Gerlach, Jin P.; Cenfetelli, Ronald T.
作者单位：University of Passau; University of British Columbia
摘要：As the world turns digital, the number of information system (IS) that individuals use in their work and nonwork lives has increased significantly. These different IS are often subject to interactions and interdependencies among them, which creates new challenges and opportunities for individuals. Yet we observe a disconnect between this multi-IS reality and individual-level IS research, which is shaped by a dominant single-IS paradigm-that is, a deep-rooted focus on one-to-one relationships b...
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作者：Thomas, Manoj A.; Li, Yan; Lee, Allen S.
作者单位：University of Sydney; Claremont Colleges; Claremont Graduate University; Virginia Commonwealth University
摘要：Established process steps for design science research have not addressed the usability of technology artifacts beyond the original research setting. Building on what is already known about generalizing a theory from one setting to another and the idea of an artifact as the interface between an inner environment and outer environment put forth by Nobel Prize-winning social scientist Herbert Simon, we propose a procedure for generalizing an information systems (IS) artifact from one setting to a...
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作者：Gopalakrishnan, Sanjith; Matta, Moksh; Cavusoglu, Hasan
作者单位：McGill University; Simon Fraser University; University of British Columbia
摘要：The successful adoption of interorganizational systems (IOSs), such as blockchains or electronic data interchanges, in interfirm networks requires timely and accurate sharing of information about these roll-outs. In reality, however, the early stages of IOS adoption are characterized by information asymmetries that can arise due to a separation between firms that select and develop the IOS, and firms that implement it. This often results in staggered and asymmetric flows of information that ca...
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作者：Kumar, Naveen; Qiu, Liangfei; Kumar, Subodha
作者单位：University of Oklahoma System; University of Oklahoma - Norman; State University System of Florida; University of Florida; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Firms of all sizes are joining the conversation on social media platforms and increasingly trademarking hashtags related to their products and brands. This added effort to protect intellectual property and its impact on social media engagement have not been investigated in the literature. In this study, we attempt to bridge this important gap in the literature by first examining the impact of trademarking a hashtag on a firm's social media audience engagement. By adopting multiple causal ident...
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作者：Bhattacharya, Siddharth; Gong, Jing; Wattal, Sunil
作者单位：George Mason University; Lehigh University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Keyword searches with brand names occur very commonly on search engines, enabling firms to infer not only when consumers are searching for them but also when consumers are searching for their competitors. This enables firms to generate traffic from search advertising by bidding not only on their own keywords but also on competitors' keywords. The strategy of bidding on competitors' keywords, known as competitive poaching, presents unique opportunities for academic research. In this research, w...
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作者：Jiang, Yang; (chad) Ho, Yi-Chun; Yan, Xiangbin; Tan, Yong
作者单位：Nanjing University; George Washington University; University of Science & Technology Beijing; University of Washington
摘要：This research examines the role of perceived anonymity in shaping herding behavior in online crowdfunding markets. Drawing on theories from social psychology literature, we argue that a lender forms different credibility perceptions toward preceding peers based on their perceived anonymity state; the lender then uses such perceptions to adjust the lender's herding momentum toward them. Using data collected from a leading debt-based crowdfunding platform, we classify an individual's username as...
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作者：Liang, Chen; Hong, Yili; Chen, Pei-Yu; Shao, Benjamin B. M.
作者单位：University of Connecticut; University of Miami; Arizona State University; Arizona State University-Tempe
摘要：This paper provides a novel theoretical angle and robust empirical evidence demonstrating that the auction duration and item description length are two essential auction design parameters that can function as a screening mechanism for bidder quality on online service outsourcing platforms. These outsourcing platforms use buyer-determined reverse auctions to find providers of services (primarily IT services). Using data from a major online outsourcing platform that connects buyers with bidders,...
