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作者：Peng, Jing
作者单位：University of Connecticut
摘要：Experimental research in the business disciplines often focuses on the overall treatment effect and the heterogeneity therein. Whereas this type of research allows us to understand the strength and direction of the treatment effect under different conditions, it does not directly speak to the generative mechanisms, namely, why and how the effect arises. A standard procedure to identify the mechanisms underlying a treatment effect is mediation analysis, but extant mediation analysis frameworks ...
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作者：Tang, Ping; Chen, Jianqing; Raghunathan, Srinivasan
作者单位：University of Texas System; University of Texas Dallas
摘要：The Internet and online channels have immensely transformed retailing, which has traditionally relied on brick-and-mortar and physical channels. In recent years, a hybrid and special omnichannel structure referred to as New Retail promising to tightly integrate online and physical channels has emerged within the industry; some industry experts tout New Retail as the future of retailing. For instance, in the New Retail model, retailers use physical stores not only as front ends for physical cha...
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作者：Bauer, Kevin; von Zahn, Moritz; Hinz, Oliver
作者单位：University of Mannheim; Goethe University Frankfurt
摘要：Because of a growing number of initiatives and regulations, predictions of modern artificial intelligence (AI) systems increasingly come with explanations about why they behave the way they do. In this paper, we explore the impact of feature-based explanations on users' information processing. We designed two complementary empirical studies where participants either made incentivized decisions on their own, with the aid of opaque predictions, or with explained predictions. In Study 1, laypeopl...
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作者：Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei
作者单位：City University of New York (CUNY) System; Baruch College (CUNY); University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; State University System of Florida; University of Florida
摘要：In this study, we investigate the effect of a brand crisis on the customer relationshipmanagement (CRM) efforts of brands on socialmedia. Despite the opportunities social media offers to brands to connect and engage with customers, it is still unclear how a brand crisis can change a brand's social CRM efforts. Social media platforms can amplify the negative consequences of a brand crisis. However, the unique and public nature of social media platforms can offer new means for brands to handle a...
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作者：Mao, Shengjun; Dewan, Sanjeev; Ho, Yi-Jen (Ian)
作者单位：University of Hong Kong; University of California System; University of California Irvine; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：The ease of customer data collection has enabled the widespread personalization of content and services in digital platforms. We examine personalization in a hitherto unaddressed context: that of mobile app distribution. Specifically, we develop a comprehensive framework for the personalized ranking of app impressions, leveraging revealed preferences embedded in consumer clickstream data. To improve platform revenues, the framework jointly accounts for consumer utility and cost per action (CPA...
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作者：Furstenau, Daniel; Baiyere, Abayomi; Schewina, Kai; Schulte-Althoff, Matthias; Rothef, Hannes
作者单位：IT University Copenhagen; Queens University - Canada; Copenhagen Business School; Free University of Berlin; Free University of Berlin; Humboldt University of Berlin; Charite Universitatsmedizin Berlin; University of Duisburg Essen
摘要：The assumption that generativity engenders unbounded growth has acquired an almost taken-for-granted position in information systems and management literature. Against this premise, we examine the relationship between generativity and user base growth in the context of a digital platform. To do this, we synthesize the literature on generativity into two views, social interaction (expansion of ecosystem boundaries) and product view (expansion of product boundaries), that jointly and individuall...
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作者：Ketter, Wolfgang; Schroer, Karsten; Valogianni, Konstantina
作者单位：University of Cologne; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; IE University
摘要：Transportation is a backbone of modern globalized societies. It also causes approximately one third of all European Union and U.S. greenhouse gas emissions, represents a major health hazard for global populations, and poses significant economic costs (e.g., due to traffic congestion). However, rapid innovation in vehicle technology, mobile connectivity, computing hardware, and artificial intelligence-powered information systems heralds a deep socio-technical transformation of the sector. The e...
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作者：Burns, A. J.; Roberts, Tom L.; Posey, Clay; Lowry, Paul Benjamin; Fuller, Bryan
作者单位：Louisiana State University System; Louisiana State University; University of Texas System; University of Texas at Tyler; Brigham Young University; Virginia Polytechnic Institute & State University; University of Louisiana System; Louisiana Technical University
摘要：Despite widespread agreement among practitioners and academicians that organizational insiders are a significant threat to organizational information systems security, insider computer abuse (ICA)-unauthorized and deliberate misuse of organizational information resources by organizational insiders-remains a serious issue. Recent studies have shown that most employees are willing to share confidential or regulated information under certain circumstances, and nearly one-third to half of major se...
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作者：Ravichandran, T.; Deng, Chaoqun
作者单位：Rensselaer Polytechnic Institute; New York University; City University of New York (CUNY) System; Baruch College (CUNY)
摘要：There is limited systematic research on managerial response strategies to online customer complaints and negative reviews. In this paper, we synthesize justice theory and service recovery literature to develop a model that explores the mechanisms through which appropriate managerial responses to customer complaints influence aggregate future review valence and complaints. We test our model using data from TripAdvisor. corn, a leading travel review platform. Using text analysis (e.g., natural l...
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作者：Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin
作者单位：University of Kansas; Drexel University; University System of Ohio; University of Cincinnati; Cornell University
摘要：We consider the risk of reidentification of panelists in marketing research data that are widely used to obtain insights into buyer behavior and to develop marketing strategy. We find that 17%-94% of the panelists in 15 frequently bought consumer goods categories are subject to high risk of reidentification through a potential record linkage attack based on their unique purchasing histories even when their identities are anonymized. We first demonstrate that the risk of reidentification is vas...
