4期

最新文章

• Managing NPD: Cost and schedule performance in design and manufacturing AI翻译
  作者：Bajaj, A; Kekre, S; Srinivasan, K
  作者单位：Carnegie Mellon University
  摘要：In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the intensity of design specialization, and the level of interaction with the customer. The study highlights the necessity of leveraging the interdependencies between the design and manufacturing phases in NPD.
• Introduction to the special issue on marketing and operations management interfaces and coordination AI翻译
  作者：Ho, TH; Tang, CS
  作者单位：University of California System; University of California Berkeley; University of California System; University of California Los Angeles
  摘要：This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers,...
• Setting customer expectation in service delivery: An integrated marketing-operations perspective AI翻译
  作者：Ho, TH; Zheng, YS
  作者单位：University of California System; University of California Berkeley; University of Pennsylvania
  摘要：Service firms have increasingly been competing for market share on the basis of delivery time. Many firms now choose to set customer expectation by announcing their maximal delivery time. Customers will be satisfied if their perceived delivery times are shorter than their expectations. This gap model of service quality is used in this paper to study how a firm might choose a delivery-time commitment to influence its customer expectation, and delivery quality in order to maximize its market sha...
• Designing supply contracts: Contract type and information asymmetry AI翻译
  作者：Corbett, CJ; Zhou, DM; Tang, CS
  作者单位：University of California System; University of California Los Angeles
  摘要：T his paper studies the value to a supplier of obtaining better information about a buyer's cost structure, and of being able to offer more general contracts. We use the bilateral monopoly setting to analyze six scenarios: three increasingly general contracts (wholesale-pricing schemes, two-part linear schemes, and two-part nonlinear schemes), each under full and incomplete information about the buyer's cost structure. We allow both sides to refuse to trade by explicitly including reservation ...
• New-product strategy and industry clockspeed AI翻译
  作者：Souza, GC; Bayus, BL; Wagner, HM
  作者单位：University System of Maryland; University of Maryland College Park; University of North Carolina; University of North Carolina Chapel Hill
  摘要：We study how industry clockspeed, internal firm factors, such as product development, production, and inventory costs, and competitive factors determine a firm's optimal new-product introduction timing and product-quality decisions. We explicitly model market demand uncertainty, a firm's internal cost structure, and competition, using an infinite-horizon Markov decision process. Based on a large-scale numerical analysis, we find that more frequent new-product introductions are optimal under fa...
• Managing capacity through reward programs AI翻译
  作者：Kim, BD; Shi, MZ; Srinivasan, K
  作者单位：Seoul National University (SNU); University of Toronto; Carnegie Mellon University
  摘要：Rewarding customers with own products or services has become an increasingly popular practice across a spectrum of industries such as airlines, hotels, and telecommunication. In these service industries, firms face demand uncertainty and strict short-term capacity constraint. When the market demand is low, firms hold excess capacities that would lead to intense price competition. In this paper we study the adoption and design of reward programs in the context of capacity management. We demonst...
• The benefits of advance booking discount programs: Model and analysis AI翻译
  作者：Tang, CS; Rajaram, K; Alptekinoglu, A; Ou, JH
  作者单位：University of California System; University of California Los Angeles; National University of Singapore
  摘要：Consider a retailer who sells perishable seasonal products with uncertain demand. Due to the short sales season and long replenishment lead times associated with such products, the retailer is unable to update demand forecasts by using actual sales data generated from the early part of the season and to respond by replenishing stocks during the season. To overcome this limitation, we examine the case in which the retailer develops a program called the advance booking discount (ABD) program tha...
• Retailer- vs. vendor-managed inventory and brand competition AI翻译
  作者：Mishra, BK; Raghunathan, S
  作者单位：University of Texas System; University of Texas Dallas
  摘要：Vendor-managed inventory (VMI) is emerging as a significant development in the recent trend towards collaboration and information sharing in supply chain management. Transfer of inventory monitoring and other overhead costs to manufacturers and continuous replenishment of retailer inventory are commonly cited as potential benefits that VMI offers to retailers. We provide a new explanation in this paper for why retailers might be interested in VMI. We show that VMl intensifies the competition b...
• Supply chain decision making: Will shorter cycle times and shared point-of-sale information necessarily help? AI翻译
  作者：Steckel, JH; Gupta, S; Banerji, A
  作者单位：New York University
  摘要：Using a simulated supply chain experiment based on the well-known beer game, we examine how changes in order and delivery cycles, availability of shared point-of-sale (POS) information, and the pattern of customer demand affect supply chain efficiency. We find that speeding up cycle time is beneficial, but the sharing of POS information is not necessarily so. Whether or not the sharing of POS information is beneficial depends on the nature of the demand pattern represented by the POS informati...
• When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design AI翻译
  作者：Balasubramanian, S; Bhardwaj, P
  作者单位：University of North Carolina; University of North Carolina Chapel Hill; University of California System; University of California Los Angeles
  摘要：Researchers and managers broadly agree that coordination and harmony between manufacturing and marketing improve firm performance by eliminating suboptimal practices within the firm. In this paper, we present a contrasting view of the manufacturing-marketing interface. We model a duopoly in which the firms compete on price and quality dimensions. The manufacturing and marketing managers within each firm are presented with conflicting incentives focused on cost minimization and revenue maximiza...