Managing NPD: Cost and schedule performance in design and manufacturing

• 成果类型: Article
• 署名作者: Bajaj, A; Kekre, S; Srinivasan, K
• 署名单位: Carnegie Mellon University
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1030.0177
• 发表日期: 2004
• 页码: 527-536
• 关键词: time to market; new product development; project management; cost and time trade-offs; customer involvement; financial metrics; NPD

摘要

In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the intensity of design specialization, and the level of interaction with the customer. The study highlights the necessity of leveraging the interdependencies between the design and manufacturing phases in NPD.