Introduction to the special issue on marketing and operations management interfaces and coordination

• 成果类型: Editorial Material
• 署名作者: Ho, TH; Tang, CS
• 署名单位: University of California System; University of California Berkeley; University of California System; University of California Los Angeles
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1030.0171
• 发表日期: 2004
• 页码: 429-430
• 关键词: marketing and operations interface; cross-functional coordination; Supply chain management; COMPETITION

摘要

This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.