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作者：Pieters, Rik; Wedel, Michel; Zhang, Jie
作者单位：Tilburg University; University System of Maryland; University of Maryland College Park
摘要：This study investigates consumers' attention to retail feature ads and proposes a method to optimize the design of the ads. Utilizing a large dataset of consumers' attention to over 1,100 individual feature ads collected with eye-tracking technology, we analyze the effects of the five key design elements of feature ads-brand, text, pictorial, price, and promotion-on consumers' attention to them. Attention is measured in terms of selection and gaze duration. We focus on the effects of the surfa...
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作者：Das, Sanjiv R.; Sundaram, Rangarajan K.
作者单位：Santa Clara University; New York University
摘要：We develop a model for pricing securities whose value may depend simultaneously on equity, interestrate, and default risks. The framework may also be used to extract probabilities of default (PD) functions from market data. Our approach is entirely based on observables such as equity prices and interest rates, rather than on unobservable processes such as firm value. The model stitches together in an arbitrage-free setting a constant elasticity of variance (CEV) equity model (to represent the ...
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作者：Oh, Wonseok; Jeon, Sangyong
作者单位：McGill University; McGill University; RIKEN; United States Department of Energy (DOE); Brookhaven National Laboratory
摘要：The aim of this paper is twofold: (1) to conceptually understand membership dynamics in the open source software (OSS) community, and (2) to explore how different network characteristics (i.e., network size and connectivity) influence the stability of an OSS network. Through the lens of Ising theory, which is widely accepted in physics, we investigate basic patterns of interaction and present fresh conceptual insight into dynamic and reciprocal relations among OSS community members. We also pe...
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作者：Pacheco-de-Almeida, Goncalo; Zemsky, Peter
作者单位：New York University; INSEAD Business School
摘要：We develop a formal model of the timing of resource development by competing firms. Our aim is to deepen and extend resource-level theorizing about sustainable competitive advantage. Our analysis formalizes the notion of barriers to imitation, particularly those based on time compression diseconomies where the faster a firm develops a resource, the greater the cost. Time compression diseconomies are derived from a micromodel of resource development with diminishing returns to effort. We use a ...
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作者：Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat
作者单位：Duke University; Columbia University
摘要：Firms often have to make their production decisions under conditions of demand uncertainty. This is especially true for product categories such as automobiles and technology goods where the lead time needed for manufacturing forces firms to make production decisions well in advance of the selling season. Once the firm has produced the goods, the available production volume affects the firm's subsequent marketing decisions. In this paper, we study the relationship between the firm's production ...
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作者：Ziedonis, Arvids A.
作者单位：University of Michigan System; University of Michigan
摘要：This paper examines the use of options contracts by firms acquiring rights to commercialize university technologies. By combining information about the sequence of licensing decisions with characteristics of the firms and technologies involved, I explore factors that shape decisions to purchase and exercise option contracts for these technologies. Decisions by firms that considered but did not purchase an option or a license are included in the sample. Consistent with the basic premise of real...
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作者：Birnbaum, Michael H.; Bahra, Jeffrey P.
作者单位：California State University System; California State University Fullerton
摘要：This experiment tested two behavioral properties of risky decision making-gain-loss separability (GLS) and coalescing. Cumulative prospect theory (CPT) implies both properties, but the transfer of attention exchange (TAX) model violates both. Original prospect theory satisfies GLS but may or may not satisfy coalescing, depending on whether editing rules are assumed. A configural form of CPT proposed by Wu and Markle [Wu, G., A. B. Markle. 2004. An empirical test of gain-loss separability in pr...
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作者：Caldentey, Rene; Vulcano, Gustavo
作者单位：New York University
摘要：W e analyze a revenue management problem in which a seller facing a Poisson arrival stream of consumers operates an online multiunit auction. Consumers can get the product from an alternative list price channel. We consider two variants of this problem: In the first variant, the list price is an external channel run by another firm. In the second one, the seller manages both the auction and the list price channels. Each consumer, trying to maximize his own surplus, must decide either to buy at...
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作者：Klepper, Steven
作者单位：Carnegie Mellon University
摘要：The agglomeration of the automobile industry around Detroit, Michigan is explained using a theory in which disagreements lead employees of incumbent firms to found spinoffs in the same industry. Predictions of the theory concerning entry and firm survival are tested using data on the origin, location, and years of production of every entrant into the industry from 1895 to 1966. The geographic concentration of the industry is attributed to four early successful entrants and the many successful ...
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作者：Menon, Syam; Sarkar, Sumit
作者单位：University of Texas System; University of Texas Dallas
摘要：The need to hide sensitive information before sharing databases has long been recognized. In the context of data mining, sensitive information often takes the form of itemsets that need to be suppressed before the data is released. This paper considers the problem of minimizing the number of nonsensitive itemsets lost while concealing sensitive ones. It is shown to be an intractably large version of an NP-hard problem. Consequently, a two-phased procedure that involves the solution of two smal...
