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作者：Jo, Wooyong; Lewis, Michael
作者单位：Purdue University System; Purdue University; Emory University; Purdue University System; Purdue University
摘要：The sponsorship of sports or entertainment events is a long-established marketing promotion technique. The goals of sponsoring these events are to generate exposure and to transfer brand equity. A more assertive type of sponsored competition is when the competition is built around the products and brands of the sponsoring firm. The number of firms using sponsored product-based competitions (SPCs) is rising. Firms invest in these competitions to create content that highlights the capabilities o...
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作者：Bazerghi, Audrey; Van Mieghem, Jan A.
作者单位：Northwestern University
摘要：Durable goods customers expect long-term availability of spare parts to maintain their product. This puts a strain on supply chains. Part suppliers want to obsolete older generations of parts with declining demand and reassign resources to new, growing generations. Meanwhile, durable goods manufacturers that purchase and sell spare parts to customers want suppliers to keep producing old parts. When suppliers offer a last time buy opportunity for legacy parts in anticipation of their retirement...
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作者：Guo, Chenhui; Zhang, Bin; Chen, Xi; Goes, Paulo
作者单位：Michigan State University; Michigan State University's Broad College of Business; Texas A&M University System; Texas A&M University College Station; Mays Business School; Zhejiang University; Tulane University
摘要：The introduction of super app, a mobile application with comprehensive e-commerce and social media functions, creates a new retailing platform that enables customers to pay to businesses directly. The convenience of mobile payment, the richness of product information, and the easiness of online customer service may induce more demand. This study aims to quantify the effect of adopting a super app as a new platform on the sales revenue of multiple existing platforms. Using transaction data from...
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作者：Long, Xiaoyang; Wu, Yaozhong
作者单位：University of Wisconsin System; University of Wisconsin Madison; National University of Singapore
摘要：Extensive studies have revealed that newsvendor decisions by human decision-makers are often biased by cognitive limitations, and, therefore, fail to achieve optimal profits prescribed by normative models. These biases are typically considered as liabilities in individual inventory decision-making, and much research has focused on developing methods to debias the decision-maker-for example, by providing decision support tools. However, in competitive settings biases can provide a competitive a...
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作者：Shi, Jiaqi; Ke, Ginger Y.; Wang, Zizhuo; Zhang, Lianmin
作者单位：Columbia University; Memorial University Newfoundland; The Chinese University of Hong Kong, Shenzhen; Shenzhen Research Institute of Big Data; The Chinese University of Hong Kong, Shenzhen
摘要：Considering the real-world situations where a customer's purchase choices in previous stages can influence the prices she encounters in subsequent stages, this research examines the multiproduct price optimization problem under a multistage choice model. Particularly, the seller commits to a multistage pricing policy and determines product prices based on the customer's purchase history, and the customer makes purchase decisions such that the total expected utility is maximized. We show that t...
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作者：Gong, Xiting; Liu, Suting
作者单位：Chinese University of Hong Kong; Chinese Academy of Sciences; University of Science & Technology of China, CAS
摘要：In this article, we consider hybrid manufacturing/remanufacturing inventory systems that produce a single product to satisfy demands over a finite planning horizon. In each period, the firm receives random demand and returns of end-of-life products. A serviceable product can be manufactured from ample raw materials or remanufactured from a returned product. The two operations possess random dedicated capacities. The firm's objective is to minimize the expected total discounted cost over the pl...
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作者：Qiu, Lin; Qiao, Dandan; Tan, Bernard C. Y.; Whinston, Andrew B.
作者单位：Southern University of Science & Technology; National University of Singapore; University of Texas System; University of Texas Austin
摘要：Hate crimes, which stem from prejudiced attitudes, have a distributionally detrimental impact on societal stability. Although inter-group contacts are potentially an effective means for reducing prejudice and subsequently decreasing the number of hate crimes, scholars have recently recognized the possibility of negative contacts that might actually amplify prejudice. As a result, the question of whether intergroup contacts truly possess the ability to effectively decrease hate crime numbers re...
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作者：Acocella, Angela; Caplice, Chris; Sheffi, Yossi
作者单位：Massachusetts Institute of Technology (MIT)
摘要：Under a relational contract, the value placed on expected future business must outweigh the short-term temptations to deviate for the buyer-supplier relationship to persist. Operational and relational factors that influence this trade-off have been explored, however, there is a considerable lack of research on the moderating effects of supplier and market characteristics. We offer insights into how supplier service models and market dynamics impact suppliers' decisions to renege on the relatio...
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作者：Amaral, Christopher; Kolsarici, Ceren; Nediak, Mikhail
作者单位：University of Bath; Queens University - Canada
摘要：In this paper, using data from indirect auto lending and a structural model of external sales representative (ESR) behaviour, we investigate (1) the role of commissions as a potential tool to influence ESRs' pricing decisions under limited authority, (2) the impact of optimized commissions on firm profitability, and (3) the implications for customer welfare. The results provide strong evidence for ESRs being strategic (vs. myopic) in their pricing and effort decisions; and in both cases, strat...
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作者：Cesaret, Bahriye; Bayram, Armagan
作者单位：Ozyegin University; University of Michigan System; University of Michigan Dearborn
摘要：Keeping up with competitors' prices is one of the top operational challenges in pricing. However, competitive interactions in revenue management have not received much research attention in the past due to their complexity. We conduct a series of laboratory experiments to investigate the dynamic pricing behavior of two capacity-constrained firms under competition. Our experiments initially control for strategic interactions between the sellers and then allow for them. To gain a broader underst...
