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作者：Farzaneh, Mohammad Amin; Modaresi, Sajad; Venkataraman, Ashwin
作者单位：University of Texas System; University of Texas Dallas; University of North Carolina; University of North Carolina Chapel Hill; University of North Carolina School of Medicine
摘要：Problem definition: We propose a feature-based consideration set choice model (FCM) motivated by customers' purchasing behavior in online retail platforms. In our model, customers form a consideration set by including products with the highest utilities computed based on a subset of product features visible on the search results page. The customers then make a purchase decision from the consideration set by accounting for all features available on the product pages. The FCM incorporates hetero...
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作者：Hsu, Jonathan; Li, Zhi; Wu, Jing
作者单位：National Taiwan University; Chinese University of Hong Kong
摘要：Problem definition: Global supply chains are currently experiencing unprecedented challenges arising from a shift toward deglobalization in international trade policies. This trend has resulted in the tightening of rules of origin (ROOs) within regional trade agreements, placing pressure on firms to localize or nearshore their production activities. In this paper, we explore how firms' global sourcing decisions respond to these changes in trade policies by utilizing the tightening of automotiv...
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作者：Gu, Zheyin (rane); Wang, Pingfan; Chen, Rachel R.
作者单位：University of Connecticut; Chinese Academy of Sciences; University of Science & Technology of China, CAS; University of California System; University of California Davis
摘要：Problem definition: For professional products, such as musical instruments and sports gear, a consumer's quality preference is positively associated with the consumer's expertise level. A novice who initially chooses a low-quality product over a high-quality one may have incentive to upgrade if experiencing expertise advancement after professional training. This paper examines a firm's strategies to sell professional products in two periods, training and posttraining, between which consumers' ...
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作者：McKie, Erin C.; Cuenca, Anna Saez de Tejada; Agrawal, Vishal
作者单位：University System of Ohio; Ohio State University; University of Navarra; IESE Business School; Georgetown University
摘要：Problem definition: Fashion retailers are increasingly implementing take-back programs to reduce textile waste and prevent used clothing from being landfilled. To increase participation, retailers must decide how much and what type of information to provide to consumers, how to collect the used clothing, and how much of a financial reward to offer. However, the effectiveness of different types of information, convenience, and reward levels on consumer participation is not well understood, and ...
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作者：Ahuja, Vishal; Alvarez, Carlos A.; Staats, Bradley R.
作者单位：Southern Methodist University; Texas Tech University System; Texas Tech University; University of North Carolina; University of North Carolina Chapel Hill; University of North Carolina School of Medicine
摘要：Problem definition: A key choice in operational decision making is whether to collocate services. Although prior work has highlighted the benefits of collocation, these benefits may need to be balanced with potential costs. Thus, it is critical to understand not just whether collocation matters, but also when and for whom. We consider collocation in the context of healthcare and ask: Does collocation of mental and physical health resources improve outcomes? This is important, as primary care s...
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作者：Zhou, Qin; Wang, Jingqi; Jiao, Yifan; Du, Jinzhao
作者单位：East China Normal University; East China Normal University; The Chinese University of Hong Kong, Shenzhen; University of Macau; University of Hong Kong
摘要：Problem definition: Ride-hailing platforms face a supply-demand imbalance. During peak periods, the demand from passengers far exceeds the supply of drivers, whereas during off-peak periods, there is an abundance of supply but weak demand. The wellstudied surge pricing can be challenging to implement in markets where prices are subject to regulation and are inflexible to adjust. We study an alternative operational approach that shifts the supply of drivers from off-peak to peak periods to addr...
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作者：Liu, Yicheng; Chen, Xiao Alison; Liu, Yan; Wang, Zizhuo
作者单位：Shanghai University of Finance & Economics; Shanghai University of Finance & Economics; University System Of New Hampshire; University of New Hampshire; Hong Kong Polytechnic University; The Chinese University of Hong Kong, Shenzhen
摘要：Problem definition: We study a multistore assortment planning problem in which a seller centrally decides the assortment of products in each store. Each store is visited by a certain fraction of customers. Upon arrival, customers observe the products offered in the current store. The seller can either (1) show products offered in other stores to customers simultaneously (called simultaneous offering strategy) or (2) show products offered in other stores to customers if they decide not to purch...
