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作者:Soberman, David; Sadoulet, Loik
作者单位:INSEAD Business School
摘要:Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the creative and media elements of political advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets often le...
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作者:Krislma, Aradhna; Feinberg, Fred M.; Zhang, Z. John
作者单位:University of Michigan System; University of Michigan; University of Pennsylvania
摘要:Firms in many industries experience protracted periods of pricing power, the ability to successfully enact price increases. In these situations, firms must decide not only whether to raise prices, but to whom. Specifically, in a competitive context, they must determine whether it is more profitable to increase prices across-the-board or to a specific segment of their customer base. While selective price decreases are ubiquitous in practice (e.g., better deals to potential new customers by phon...
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作者:Choo, Adrian S.; Linderman, Kevin W.; Schroeder, Roger G.
作者单位:Rensselaer Polytechnic Institute; University of Minnesota System; University of Minnesota Twin Cities
摘要:This study investigates two mechanisms of knowledge creation-one that is method driven and the other that is psychologically driven. Results show that the two mechanisms have different effects on the learning behaviors and knowledge created in Six Sigma projects. The method mechanism directly influences learning behaviors, while the psychological mechanism directly affects knowledge creation. The effects of both mechanisms on knowledge creation are complementary, yet independent. Findings sugg...
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作者:Duvvuri, Sri Devi; Ansari, Asim; Gupta, Sunil
作者单位:University of Iowa; Columbia University; Harvard University
摘要:In this paper, we examine the pattern of correlation among consumer price sensitivities for customer purchase incidence decisions across complementary product categories. We use a hierarchical Bayesian multivariate probit model to uncover this pattern. We estimated this model using purchase incidence data for six categories involving three pairs of complementary products. Our results show a new and interesting pattern of correlation among price parameters of complementary products. For example...
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作者:Jensen, Robert J.; Szulanski, Gabriel
作者单位:Brigham Young University; INSEAD Business School
摘要:This paper is a direct empirical examination of the fundamental claim that use of templates enhances the effectiveness of knowledge transfer. We explore the effect of template use through an eight-year, in-depth field investigation of Rank Xerox (now Xerox Europe). The field investigation covers three sequential transfer efforts in 15 western European countries. The investigation reveals a naturally occurring, repeated-treatment quasi experiment that allows us to test the hypothesis that the u...
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作者:Lichtendahl, Kenneth C., Jr.; Winkler, Robert L.
作者单位:University of Virginia; Duke University
摘要:Probability forecasters who are rewarded via a proper scoring rule may care not only about the score, but also about their performance relative to other forecasters. We model this type of preference and show that a competitive forecaster who wants to do better than another forecaster typically should report more extreme probabilities, exaggerating toward zero or one. We consider a competitive forecaster's best response to truthful reporting and also investigate equilibrium reporting functions ...
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作者:Cossin, Didier; Schellhorn, Henry
作者单位:International Institute for Management Development (IMD); Claremont Colleges; Claremont Graduate University
摘要:We develop a structural model of credit risk in a network economy, where any firm can lend to any other firm, so that each firm is subject to counterparty risk either from direct borrowers or from remote firms in the network. This model takes into account the role of each firm's cash management. We show that we can obtain a semiclosed form formula for the price of debt and equity when cash accounts are buffers to bankruptcy risk. As in other structural models, the strategic bankruptcy decision...
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作者:Kim, Jin Gyo; Menzefricke, Ulrich; Feinberg, Fred M.
作者单位:Seoul National University (SNU); University of Toronto; University of Michigan System; University of Michigan
摘要:Empirical evidence suggests that decision makers often weight successive additional units of a valued attribute or monetary endowment unequally, so that their utility functions are intrinsically nonlinear or irregularly shaped. Although the analyst may impose various functional specifications exogenously, this approach is ad hoc, tedious, and reliant on various metrics to decide which specification is best. In this paper, we develop a method that yields individual-level, flexibly shaped utilit...
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作者:Raz, Ornit; Gloor, Peter A.
作者单位:Massachusetts Institute of Technology (MIT)
摘要:This paper presents new evidence regarding a firm's probability for survival, based on the network structure of the firm's managers. We found that start-ups that have larger informal communication networks increased their chance to survive external shock. Original data have been collected from Israeli software start-ups during the dot-com economic growth. About eight years later, we added information about their ability to survive the burst of the dot-com. bubble. From a theoretical point of v...
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作者:Plambeck, Erica L.; Taylor, Terry A.
作者单位:Stanford University; University of California System; University of California Berkeley
摘要:In a stylized model of biopharmaceutical. contract manufacturing, this paper shows how the potential for renegotiation influences the optimal structure of supply contracts, investments in innovation and capacity; the way scarce capacity is allocated, and firms' resulting profits. Two buyers contract for capacity with a common manufacturer. Then, the buyers invest in innovation (product development and marketing) and the manufacturer builds capacity. Finally, the firms may renegotiate to allow ...