芝加哥大学布斯商学院

Technology is typically thought of as driving humans apart. But could it be used to promote a sense of empathy for others? Chicago Booth’s Alex Imas tells us about an experiment he ran using an immersive virtual-reality installation. Virtual reality, Imas reckons, could be used to help us relate to other people in real life.Audio TranscriptAlex Imas: There's good data suggesting that there's some sense that technology does

How do you start a business without raising capital? Can AI help us understand our judgements of specific facial features? Do sales and marketing generate more value than previously thought?On April 25, 2025, more than 700 Chicago Booth community members gathered at the Radisson Blu Aqua Hotel and Gleacher Center in Chicago to hear answers to these questions and more. Esteemed Booth faculty and notable alumni came together to share research, prov

When moving from one job to another, getting a salary bump is a key motivator. Yet salary alone tells only part of the story when it comes to job satisfaction. A highly stressful position, for example—or a crushingly mundane one—might be miserable no matter how high the pay.Research from Chicago Booth’s Anders Humlum, University of Copenhagen’s Mette Rasmussen, and University of Chicago’s Evan K. Rose examines how workers weig

Companies should consider incorporating environmental factors into pricing strategies, research demonstrates.A consumer in a drugstore reaches for a bottle of shampoo, and then looks at the price tag before putting it back on the shelf. A host of factors might affect their price sensitivity in that moment. Maybe they’re worried about losing their job. Maybe they think a cheaper shampoo would be just as good.Or maybe the sun sets late that day. As