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作者：Seymour, Mike; Tan, Barney; Li, Yangting
作者单位：University of Sydney; University of New South Wales Sydney; University of London; London School Economics & Political Science
摘要：We conceptualize the emergent use of artificial intelligence to craft immersive cross-cultural experiences in media and entertainment (M&E). The class of problems that we are looking to address is the creation and maintenance of an immersive experience with presence when an M&E organization is transposing a visual entertainment product across languages and cultural contexts. We conducted an action design research study using neural facial reenactment (NFR) technology to visually adapt foreign ...
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作者：Shan, Guohou; Qiu, Liangfei
作者单位：Northeastern University; State University System of Florida; University of Florida
摘要：Voluntary knowledge contribution on online platforms holds significant value for users, platforms, and firms. Rapid advancements in generative artificial intelligence (AI) techniques have facilitated the automatic generation of knowledge on question-andanswer (Q&A) platforms. However, the impact of generative AI on users' voluntary knowledge contributions remains an empirical question. On the one hand, users may learn from generative AI, improving their answers by providing more organized and ...
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作者：Sun, Tianshu; Wei, Yanhao (Max); Golden, Joseph
作者单位：University of Southern California
摘要：We study the geographical pattern of online word of mouth (WOM). Specifically, we examine whether and how customers' local environment influences the generation and direction of online WOM. Leveraging a unique research design, we measure the online WOM at a U.S. national e-commerce platform by tracking the WOM referral decisions of customers in over 240,000 purchases. In parallel, we measure the local environment of customers by combining a range of proprietary and public data sources (Faceboo...
