作者:Anderson, CL; Swimmer, G; Suen, W
作者单位:University of Hong Kong
摘要:Using viewer share and raring points for the Toronto/Hamilton television market, we estimate the demand for U.S. programs retransmitted in Canada and test several hypotheses on the effect of domestic content regulation, program type, simulcasting regulations, Met work affiliation, and other broadcasting variables on audience size. These estimates have general implications for the current trade debate over the cultural industries. More specifically, our results provide support for some U.S. rig...