An empirical analysis of viewer demand for US programming and the effect of Canadian broadcasting regulations

• 成果类型: Article
• 署名作者: Anderson, CL; Swimmer, G; Suen, W
• 署名单位: University of Hong Kong
• 刊物名称: JOURNAL OF POLICY ANALYSIS AND MANAGEMENT
• ISSN/ISSBN: 1520-6717
• DOI: 10.1002/(SICI)1520-6688(199723)16:4<525::AID-PAM1>3.0.CO;2-I
• 发表日期: 1997
• 页码: 525-540

摘要

Using viewer share and raring points for the Toronto/Hamilton television market, we estimate the demand for U.S. programs retransmitted in Canada and test several hypotheses on the effect of domestic content regulation, program type, simulcasting regulations, Met work affiliation, and other broadcasting variables on audience size. These estimates have general implications for the current trade debate over the cultural industries. More specifically, our results provide support for some U.S. rights holders arguing for greater compensation for the retransmission of programs in Canada, and they mise questions about the publicly stared rationale of domestic content quotas generating net social benefits. These results can generalize to the many European Union and English-speaking countries using similar domestic content quotas.