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作者：Fang, Xiao; Hu, Paul Jen-Hwa; Li, Zhepeng (Lionel); Tsai, Weiyu
作者单位：Utah System of Higher Education; University of Utah
摘要：In a social network, adoption probability refers to the probability that a social entity will adopt a product, service, or opinion in the foreseeable future. Such probabilities are central to fundamental issues in social network analysis, including the influence maximization problem. In practice, adoption probabilities have significant implications for applications ranging from social network-based target marketing to political campaigns, yet predicting adoption probabilities has not received ...
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作者：Goh, Khim-Yong; Heng, Cheng-Suang; Lin, Zhijie
作者单位：National University of Singapore; Nanjing University
摘要：Despite the popular use of social media by consumers and marketers, empirical research investigating their economic values still lags. In this study, we integrate qualitative user-marketer interaction content data from a fan page brand community on Facebook and consumer transactions data to assemble a unique data set at the individual consumer level. We then quantify the impact of community contents from consumers (usergenerated content, i.e., UGC) and marketers (marketer-generated content, i....
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作者：Dou, Yifan; Niculescu, Marius F.; Wu, D. J.
作者单位：Beihang University; University System of Georgia; Georgia Institute of Technology
摘要：Firms nowadays are increasingly proactive in trying to strategically capitalize on consumer networks and social interactions. In this paper, we complement an emerging body of research on the engineering of word-of-mouth effects by exploring a different angle through which firms can strategically exploit the value-generation potential of the user network. Namely, we consider how software firms should optimize the strength of network effects at utility level by adjusting the level of embedded so...
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作者：Luo, Xueming; Zhang, Jie; Duan, Wenjing
作者单位：University of Texas System; University of Texas Arlington; Fudan University; George Washington University
摘要：Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional online behavioral metrics, and the dynamics of these relationships. The results derived from vector autoregressive models suggest that social media-based metrics (Web blogs and consumer ratings) are sig...
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作者：Miller, Amalia R.; Tucker, Catherine
作者单位：University of Virginia; RAND Corporation; Massachusetts Institute of Technology (MIT); National Bureau of Economic Research
摘要：Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a health care setting. We show that active social media management drives more user-generated content. However, we find that this is due to an incremental increase in user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social...
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作者：Claussen, Jorg; Kretschmer, Tobias; Mayrhofer, Philip
作者单位：Copenhagen Business School; University of Munich; Leibniz Association; Ifo Institut
摘要：We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users. The rule change led to new applications with significantly higher user ratings being developed. Moreover, user ratings became more important drivers of app success. Other drivers of app success are also affected by the rule change; sheer network size became a less important driver for...
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作者：Aral, Sinan; Dellarocas, Chrysanthos; Godes, David
作者单位：New York University; Boston University; University System of Maryland; University of Maryland College Park
摘要：Social media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within and outside firm boundaries. This special issue was designed to stimulate innovative investigations of the relationship between social media and business transformation. In this paper we outline a broad research agenda for understanding the relationships among social media, business, and societ...
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作者：Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; Bezawada, Ram
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; Aalto University; State University of New York (SUNY) System; University at Buffalo, SUNY
摘要：In this study we examine the effect of customers' participation in a firm's social media efforts on the intensity of the relationship between the firm and its customers as captured by customers' visit frequency. We further hypothesize and test for the moderating roles of social media activity and customer characteristics on the link between social media participation and the intensity of customer-firm relationship. Importantly, we also quantify the impact of social media participation on custo...
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作者：Hildebrand, Christian; Haeubl, Gerald; Herrmann, Andreas; Landwehr, Jan R.
作者单位：University of St Gallen; University of Alberta; University of St Gallen; Goethe University Frankfurt
摘要：Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming social, allowing for consumer-to-consumer interactions such as commenting on each other's self-designed products. The present research examines how receiving others' feedback on initial product configurations affects consumers' ultimate product designs and their satisfaction with these self-designed pr...
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作者：Wu, Lynn
作者单位：University of Pennsylvania
摘要：By studying the change in employees' network positions before and after the introduction of a social networking tool, I find that information=rich networks (low in cohesion and rich in structural holes), enabled by social media, have a positive effect on various work outcomes. Contrary to the notion that network positions are difficult to alter, I show that social media can induce a change in network structure, one from which individuals can derive economic benefits. In addition, I consider tw...
