作者：Agarwal, Ritu
作者单位：University System of Maryland; University of Maryland College Park
作者：Zeng, Xiaohua; Wei, Liyuan
作者单位：City University of Hong Kong
摘要：The content created by the users of social networking sites has reached such high levels of quality and variety that it is comparable to that produced by professional agencies. Therefore, understanding what types of content users generate and the underlying motivational factors is vital to the success of the sites. The extant research on content generation has primarily focused on the amount of content and on how to encourage participation in content creation, and less attention has been paid ...
