Introduction to the Special Issue Social Media and Business Transformation: A Framework for Research

• 成果类型: Editorial Material
• 署名作者: Aral, Sinan; Dellarocas, Chrysanthos; Godes, David
• 署名单位: New York University; Boston University; University System of Maryland; University of Maryland College Park
• 刊物名称: INFORMATION SYSTEMS RESEARCH
• ISSN/ISSBN: 1047-7047
• DOI: 10.1287/isre.1120.0470
• 发表日期: 2013
• 页码: 3-13
• 关键词: word-of-mouth; user; IMPACT; DYNAMICS; strategies; management; contagion; community; BEHAVIOR

摘要

Social media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within and outside firm boundaries. This special issue was designed to stimulate innovative investigations of the relationship between social media and business transformation. In this paper we outline a broad research agenda for understanding the relationships among social media, business, and society. We place the papers comprising the special issue within this research framework and identify areas where further research is needed. We hope that the flexible framework we outline will help guide future research and develop a cumulative research tradition in this area.