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作者：Cao, Zike; Hui, Kai-Lung; Xu, Hong
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Hong Kong University of Science & Technology
摘要：We investigate whether the discounts offered by online daily deals help attract consumer purchases. By tracking the sales of 19,978 deals on Groupon. com and conducting a battery of identification and falsification tests, we find that deep discounts reduce sales. A 1% increase in a deal's discount decreases sales by 0.035%-0.256%. If a merchant offers an additional 10% discount from the sample mean of 55.6%, sales could decrease by 0.63%-4.60%, or 0.80-5.24 units and $42-$275 in revenue. This ...
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作者：Gal-Or, Esther; Gal-Or, Ronen; Penmetsa, Nabita
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Northeastern University; Utah System of Higher Education; University of Utah
摘要：We study the effect of user privacy concerns on competition between online advertising platforms. Online platforms attract advertisers by offering capabilities to reach audiences likely to be receptive to their ads in a timely and accurate manner. However, the collection and processing of user information required for targeting of ads may lead to privacy concerns. We model the competition between two platforms as a two-stage game where platforms announce their targeting capabilities in the fir...
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作者：Niculescu, Marius F.; Wu, D. J.; Xu, Lizhen
作者单位：University System of Georgia; Georgia Institute of Technology
摘要：In this paper, we explore the strategic decision of an incumbent to open a proprietary technology platform to allow same-side co-opetition in a market characterized by network effects. We propose a game-theoretic model that analytically conceptualizes the interplay among the degree of same-side platform openness, the absorptive capacity of the entrant, and the intensity of network effects. Our analysis uncovers interesting new results. First, when entrant product quality is exogenous, under ve...
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作者：Lahiri, Atanu; Dey, Debabrata
作者单位：University of Texas System; University of Texas Dallas; University of Washington; University of Washington Seattle
摘要：That versioning can be effective for information goods is well known. In particular, related literature shows that when consumers underestimate a product, it is often better for the manufacturer to offer a base version of the product along with the fully featured version. This is because the base version lets consumers discover their true valuations, allowing the manufacturer to set a high price for the full version. This finding is also consistent with broader literature in economics, which c...
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作者：Adamopoulos, Panagiotis; Ghose, Anindya; Todri, Vilma
作者单位：Emory University; New York University; Korea University
摘要：Word of mouth (WOM) plays an increasingly important role in shaping consumers' behavior and preferences. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness of WOM in social media platforms. To answer this question, we leverage machine-learning methods in combination with econometric techniques utilizing a novel quasi-experiment. Our analysis yields two main results. First, there is a positive and statistically significant effec...
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作者：Roma, Paolo; Gal-Or, Esther; Chen, Rachel R.
作者单位：University of Palermo; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of California System; University of California Davis
摘要：We consider an entrepreneur who designs a reward-based crowdfunding campaign when the campaign provides a signal about the future demand for the product and subsequent venture capital is needed. We find that both the informativeness of the campaign and considerations related to gaining access to venture capital funding affect the entrepreneur's choice of campaign instruments, as well as her decision of whether to run a campaign. In particular, entrepreneurs should launch the campaign either wh...
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作者：Bichler, Martin; Fux, Vladimir; Goeree, Jacob
作者单位：Technical University of Munich; University of New South Wales Sydney
摘要：Combinatorial exchanges that allow for package offers to address nonconvexities in demand or supply typically employ linear and anonymous prices because they are simple, tractable, and fair. Despite their prevalence, linear anonymous prices do not necessarily correspond to Walrasian competitive equilibrium prices in such settings, and their impact is not well understood. This paper is the first to analyze the effect of different pricing rules on the efficiency of combinatorial exchanges, using...
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作者：Kitchens, Brent; Kumar, Anuj; Pathak, Praveen
作者单位：University of Virginia; State University System of Florida; University of Florida
摘要：We study the impact of electronic markets on small, boutique firms selling presence goods or services-goods or services that must be consumed at the selling firm's location. These firms have recently begun to compete on electronic markets by selling goods and services through local daily deal sites, such as Groupon and LivingSocial. We extract publicly available activity and spatial information from Groupon, LivingSocial, Google Maps, and Flickr to construct a unique panel data set to study da...
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作者：Li, Xitong
作者单位：Hautes Etudes Commerciales (HEC) Paris
摘要：This paper examines how a restaurant's online review ratings affect consumers to endorse deal vouchers sold by the restaurant via social media before they redeem the vouchers. While the effect of the average of review ratings is straightforward, we focus on examining how the effect is moderated by the dispersion of review ratings and the discount threshold set for the group-buying deals. A comprehensive literature review suggests that a large rating dispersion can deliver two different message...
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作者：Robert, Lionel P., Jr.; Dennis, Alan R.; Ahuja, Manju K.
作者单位：University of Michigan System; University of Michigan; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Louisville
摘要：Diversity can have positive and negative effects on team decision making. Text communication has been put forth as one solution to addressing this duality of team diversity. Unfortunately, the empirical results have been far from conclusive. We believe that resolving such inconsistencies is crucial to developing a more complete understanding of the use of communication technologies. To accomplish this, we developed a research model based on media synchronicity theory. We empirically tested thi...
