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作者：Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi
作者单位：University of Texas System; University of Texas Dallas; Carnegie Mellon University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Zhejiang University
摘要：Low engagement rates and high attrition rates have been formidable challenges to mobile apps and their long-term success, especially for those whose revenues derive mainly from in-app purchases. To date, little is known about how companies can scientifically detect user engagement stages and optimize corresponding personalized-targeting promotion strategies to improve business revenues. This paper proposes a new structural forward-looking hidden Markov model (FHMM) combined with a randomized f...
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作者：Abbasi, Ahmed; Li, Jingjing; Adjeroh, Donald; Abate, Marie; Zheng, Wanhong
作者单位：University of Virginia; University of Virginia; West Virginia University; West Virginia University; West Virginia University
摘要：With greater impetus on broad postmarket surveillance, the Voice of the Customer (VoC) has emerged as an important source of information for understanding consumer experiences and identifying potential issues. In organizations, risk management groups are increasingly interested in working with their information technology teams to develop robust VoC listening platforms. Two key challenges have impeded success. First, prior work has leveraged diverse sets of channels, adverse event types, and m...
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作者：Nault, Barrie R.; Zimmermann, Steffen
作者单位：University of Calgary; University of Innsbruck
摘要：The open internet is plagued by congestion that restricts the development of sophisticated internet-based services, as was predicted in early work on priority pricing. Broadband and edge providers have proposed a two-tier internet with fee-based prioritization of traffic in a fast-lane internet that coexists with the open internet to overcome these problems. Doing so restricts internet openness, also known as network neutrality, in the fast-lane internet. Opponents of a two-tier internet belie...
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作者：Tiwana, Amrit; Kim, Stephen K.
作者单位：University System of Georgia; University of Georgia; Iowa State University
摘要：Disciplines that progress faster have a discipline-wide culture of strong inference. Notwithstanding our strong tradition of empirical cumulation, we argue how practicing strong inference can also cultivate greater theoretical cumulation in management information systems studies. We develop and illustrate two philosophy-of-science ideas-nomological rubberbanding and retroduction-to foster it.
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作者：Song, Tingting; Tang, Qian; Huang, Jinghua
作者单位：Shanghai Jiao Tong University; Singapore Management University; Tsinghua University
摘要：In social media, a content provider can initiate outgoing ties to other providers to promote their content, thus inviting reciprocal promotion. We investigate how the reciprocation benefit for the initiating provider is affected by homophily and triadic closure, the two major mechanisms of tie formation. Specifically, we examine how the increase in subscribers and viewership of the initiating provider's content attributable to the responding providers' reciprocation is moderated by common ties...
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作者：Crossler, Robert E.; Belanger, France
作者单位：Washington State University; Virginia Polytechnic Institute & State University
摘要：The omnipresence of smartphones means that more and more personal information is accessed, transferred, or stored on these devices. Smartphone users struggle to control the release of their information when smartphones are always connected, close at hand, and the privacy settings for individual apps are difficult to access. To have meaningful privacy in this context, individuals must be knowledgeable about their devices and truly motivated to make use of the device's privacy settings. We draw ...
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作者：Ravichandran, T.; Giura, Simona Ileana
作者单位：Rensselaer Polytechnic Institute; State University of New York (SUNY) System
摘要：Strategic alliances have become popular organizational forms in the last two decades. Prior research suggests alliances promote knowledge sharing between the partners. In this research, using patent data, we study the impact of information technology (IT) intensity on knowledge flows in alliances. Research has shown that prealliance knowledge stocks of the partners facilitate knowledge flows to the focal firm. We find that knowledge flows to the focal firm are enhanced when the focal firm and ...
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作者：Yi, Cheng; Jiang, Zhenhui (Jack); Li, Xiuping; Lu, Xianghua
作者单位：Tsinghua University; Tsinghua University; National University of Singapore; University of Hong Kong; National University of Singapore; Fudan University
摘要：User-generated content (UGC) is increasingly used in the marketing communication mix for promoting products. This research investigates how firms can actively manage consumer-generated reviews in the form of highlighting authentic reviews at firms' discretion. Whereas highlighting a positive review is expected to lead to positive product evaluations, this practice may elicit consumers' skepticism if consumers are explicitly informed of the promotional intent of the firm. In three studies, we e...
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作者：Khurana, Sandeep; Qiu, Liangfei; Kumar, Subodha
作者单位：Indian School of Business (ISB); State University System of Florida; University of Florida; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Question-and-answer (Q&A) forums are gaining popularity as a user-engagement tool to drive traffic on multiservice portals. In a platform market model, demand-side users seek answers from supply-side users because such answers can indicate value offered, reduce buyer uncertainty, and offer social proof. Analyzing user-generated content on the Q&A forum of a prominent healthcare portal, we find that the introduction of doctors' responses has a significant causal impact on demand-side user perce...
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作者：Peng, Chih-Hung; Lurie, Nicholas H.; Slaughter, Sandra A.
作者单位：National Chengchi University; University of Connecticut; University System of Georgia; Georgia Institute of Technology
摘要：Although Fogg's ideas of persuasive technologies are widely accepted, few attempts have been made to test his ideas, particularly in a team context. In this article, we (1) theoretically extend Fogg's ideas by identifying contexts in which virtual teams are more likely to use persuasive technologies; (2) empirically measure technology visualness, a factor that likely makes technologies more or less persuasive; and (3) assess the association between the use of persuasive technologies, judgment ...
