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作者:Gutt, Dominik; Herrmann, Philipp; Rahman, Mohammad S.
作者单位:University of Paderborn; Purdue University System; Purdue University
摘要:Crowdsourced online mean ratings of local businesses are increasingly being used to infer the market power of a business. An important consideration in making this inference is whether two identically rated businesses (e.g., 4 stars) encounter the same local competitive dynamics if they face contrasting local market competition. Stated differently, this requires investigating if the key distributional properties of mean ratings in a market change with competition. To this end, we combine demog...
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作者:Kumar, Anuj; Hosanagar, Kartik
作者单位:State University System of Florida; University of Florida; University of Pennsylvania
摘要:Recommending substitute products on focal products' pages on an e-commerce website can impact product sales in two ways. First, the visibility of a product as a recommendation on other products' pages may increase its exposure and result in a greater number of its page views. Second, visibility of substitute products on the product's page may cannibalize its own sales while resulting in greater exposure for the substitute products. The net impact of these opposing effects is unclear. We conduc...
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作者:Medappa, Poonacha K.; Srivastava, Shirish C.
作者单位:Hautes Etudes Commerciales (HEC) Paris
摘要:Collaboration through open superposition describes the dominant work orchestration mechanism observed in free (Libre) and open-source (FLOSS) software, wherein the software development occurs by the sequential layering of individual tasks. This work orchestration mechanism is different from the traditional idea of software development, where the focus is toward cowork and concurrent development facilitated by a modular software design architecture. Our study theorizes and examines the motivati...
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作者:Huang, Ni; Sun, Tianshu; Chen, Peiyu; Golden, Joseph M.
作者单位:Arizona State University; Arizona State University-Tempe; University of Southern California
摘要:E-commerce firms often face the decision on whether they should implement a word-of-mouth (WOM) system on their websites. An in-site WOM system can potentially boost customer conversion by conveying signals and information about product popularity and quality. However, implementing such a system might also have unintended consequences, hindering product sales because of the lack of control over WOM volume and content. This study examines how implementing a WOM system (through social media inte...
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作者:Huang, Yan; Jasin, Stefanus; Manchanda, Puneet
作者单位:Carnegie Mellon University; University of Michigan System; University of Michigan
摘要:We propose a novel two-stage data-analytic modeling approach combining theories, statistical analysis, and optimization techniques to model player engagement as a function of motivation to maximize customer game-play via matching in the large and growing online video game industry. In the first stage, we build a hidden Markov model (HMM) based on theories of customer engagement and gamer motivation to capture the evolution of gamers' latent engagement state and state-dependent participation be...
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作者:Whitaker, Jonathan; Mithas, Sunil; Liu, Che-Wei
作者单位:University of Richmond; State University System of Florida; University of South Florida; University System of Maryland; University of Maryland College Park; Indiana University System; Indiana University Bloomington; IU Kelley School of Business
摘要:How do multinational corporations (MNCs) and domestic firms compensate technical and managerial skills of knowledge workers within and across geographies? This paper answers this question by examining how developed economy MNCs and emerging economy firms value master of business administration (MBA) education and firm-specific information technology (IT) experience of IT professionals in India and how developed economy MNCs value MBA education and firm-specific IT experience differently across...
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作者:Huang, Yunhui; Lim, Kai H.; Lin, Zhijie; Han, Shunping
作者单位:Nanjing University; City University of Hong Kong; Tsinghua University
摘要:Previous research has shown that because offline store space is costly, customers tend to associate large interstitial space among products in a bricks-and-mortar store with high price. Drawing on consumer inference and signaling theories, the present research suggests this offline association could be overgeneralized to online contexts and lead customers to illogically infer high price based on large interstitial space among products in an online product catalog (i.e., online product catalog ...
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作者:Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas
作者单位:Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of Minnesota System; University of Minnesota Twin Cities
摘要:With the growth and prevalence of social media platforms, many companies have been using them to engage with customers and encourage user-generated content (UGC) about their products and services. However, there has not been much research on the characteristics of UGC on these platforms and, correspondingly, their impact on customer engagement. In this paper, we analyze user-generated posts from Facebook business pages of multiple companies to understand what users post on Facebook business pa...
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作者:Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; Pinsonneault, Alain
作者单位:Santa Clara University; McGill University
摘要:Although software patents have been growing steadily since 1996, when the restrictions on the patentability of software were eliminated, their value and impacts on the firm's profits remain unclear and ambiguous. Drawing on the real options theory and the literature on exploration and exploitation, we develop a novel theoretical framework to assess the value of software patents. Moreover, we examine the impact of contextual factors related to the nature of innovation underlying firms' patent p...
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作者:Jung, Dawoon; Kim, Byung Cho; Park, Myungsub; Straub, Detmar W.
作者单位:Soochow University - China; Korea University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要:Information technology (IT) can transform societies, governments, and businesses alike. Technological innovation requires difficult but critically important strategic decisions. Making good decisions becomes even more challenging for platforms tightly linked to network externalities that are inherent in two-sided markets. Inspired by the driverless car industry, which is now receiving green signals from available technology and government policies, this study introduces a model of competing IT...