作者：Qiu, Liangfei; Chhikara, Arunima; Vakharia, Asoo
作者单位：State University System of Florida; University of Florida; University of Kansas
摘要：The prevalence of consumers sharing their purchases on social media platforms (e.g., Instagram and Pinterest) and the use of this information by potential future consumers have substantial implications for online retailing. In this study, we examine how product characteristics and the type of information provider jointly impact purchase decisions in a social network setting. We first propose an analytical observational learning framework integrating the impact of product differentiation and so...
作者：Zhu, Feng; Li, Xinxin; Valavi, Ehsan; Iansiti, Marco
作者单位：Harvard University; University of Connecticut
摘要：Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within the same market. Accordingly, network interconnectivity-which measures the degree to which consumers in one market purchase services from service providers in a different market-varies across different industries. We examine how...
