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作者：Zhang, Kunpeng; Moe, Wendy
作者单位：University System of Maryland; University of Maryland College Park; University System of Maryland; University of Maryland College Park
摘要：For decades, brand managers have monitored brand health with the use of consumer surveys, which have been refined to address issues related to sampling bias, response bias, leading questions, etc. However, with the advance of Web 2.0 and the internet, consumers have turned to social media to express their opinions on a variety of topics and, subsequently, have generated an extremely large amount of interaction data with brands. Analyzing these publicly available data to measure brand health ha...
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作者：Alyakoob, Mohammed; Rahman, Mohammad S.; Wei, Zaiyan
作者单位：University of Southern California; Purdue University System; Purdue University
摘要：In the past decade, the proliferation of online marketplace lending has been disrupting the consumer credit market, especially personal loans used for debt consolidation. These, for example, Lending Club, transcend the geographic boundaries within which local banks operate and offer homogeneous access and terms to borrowers. However, the ultimate benefits borrowers derive from marketplace lending can differ significantly because local alternatives may be used to replace marketplace loans when ...
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作者：Mehta, Sameer; Dawande, Milind; Janakiraman, Ganesh; Mookerjee, Vijay
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; University of Texas System; University of Texas Dallas
摘要：The wide variety of pricing policies used in practice by data sellers suggests that there are significant challenges in pricing data sets. In this paper, we develop a utility framework that is appropriate for data buyers and the corresponding pricing of the data by the data seller. Buyers interested in purchasing a data set have private valuations in two aspects-their ideal record that they value the most, and the rate at which their valuation for the records in the data set decays as they dif...
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作者：Yang, Mingwen; Zheng, Zhiqiang (Eric); Mookerjee, Vijay
作者单位：University of Washington; University of Washington Seattle; University of Texas System; University of Texas Dallas
摘要：Online reputation (as reflected in customer ratings) has become a key marketing mix variable in the digital economy. This paper models how firms compete by managing their online reputations. We consider a market consisting of competing firms that participate in a platform such as Expedia or Yelp. Each firm exerts effort to improve its rating but, in doing so, also influences the mean market rating. The sales of a firm are influenced by its own rating and the mean rating of the firms in the mar...
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作者：Huang, He; Hu, Minhui; Kauffman, Robert J.; Xu, Hongyan
作者单位：Chongqing University; Copenhagen Business School; Singapore Management University
摘要：Monitoring and contract renegotiation are two common solutions for addressing information asymmetry and uncertainty between a client and a vendor of software outsourcing services. Monitoring is mostly applied in time-and-materials contracts, as a basis for inspecting and reimbursing the vendor's efforts in system development. Renegotiation, by contrast, is deployed in fixed-price and time-and-materials contracts to mitigate the loss of surplus from uncertainty after system development. We inve...
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作者：Ray, Abhishek; Ventresca, Mario; Kannan, Karthik
作者单位：George Mason University; Purdue University System; Purdue University; Purdue University System; Purdue University
摘要：Combinatorial auctions (CAs) are used to allocate bundles of items among interested bidders. However, to resolve bidder preference elicitation problems, CAs are conducted iteratively. Winner determination is a key bottleneck that restricted the widespread adoption of such iterative CAs. Time bounded winner determination is further complicated by the increased variety and velocity of bids each round, and so regular solvers such as IBM CPLEX and A Mathematical Programming Language have been demo...
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作者：Saha, Rajib L.; Singha, Sumanta; Kumar, Subodha
作者单位：Indian School of Business (ISB); Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：We study a scenario in which a buyer (e.g., Uber) buys cloud capacity from a seller (e.g., Amazon Web services) to run its business. One of the key factors that affects the quality of cloud services is congestion, and it has drawn considerable attention in recent years. Congestion leads to a potential loss of end users (e.g., riders and drivers of Uber), thereby adversely affecting the demand for cloud services. Discount has been a useful mean to stimulate demand and reward customer loyalty. H...
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作者：Wu, Zhenhua; Hu, Lin; Lin, Zhijie; Tan, Yong
作者单位：Nanjing University; Australian National University; Tsinghua University; University of Washington; University of Washington Seattle
摘要：Despite the popular emergence of peer-to-peer (P2P) lending platforms, relevant research investigating the role of these platforms on P2P markets still lags. In this paper, we present a model to study the market incentives of P2P lending platforms' optimal information-reporting strategies when the following exist: (i) uncertainty on the return of loans and (ii) competition from entrants. We focus on the information bias of platforms driven by demand-side actors-investors' optimism/pessimism ab...
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作者：Nevo, Saggi; Nevo, Dorit; Pinsonneault, Alain
作者单位：State University of New York (SUNY) System; University at Albany, SUNY; Rensselaer Polytechnic Institute; McGill University
摘要：Goals are the prism through which actors perceive the affordances of technological artifacts. Yet, personal goals have not been differentiated conceptually, and the learning mechanism through which they shape individuals' perception of affordances has not been examined. This paper addresses these gaps theoretically and empirically. Drawing on achievement goal theory, we conceptualize information technology (IT) affordances as goaloriented learning outcomes. We then develop a research model tha...
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作者：Foerderer, Jens; Lueker, Nele; Heinzl, Armin
作者单位：Technical University of Munich; University of Mannheim
摘要：We study platform firms' decision to recognize innovation by complementors ex post through awards. Despite being purely symbolic, awards might set incentives for complementors' product strategies that can eventually lead to both desirable and undesirable outcomes for the platform firm. We depart from signaling theory and derive hypotheses on the effects of awards on complementors' product strategies. To test them, we implement a quasi experiment in the context of the Google Android mobile plat...
