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作者：Zhang, Zhewei; Yoo, Youngjin; Lyytinen, Kalle; Lindberg, Aron
作者单位：University of Warwick; University System of Ohio; Case Western Reserve University; Stevens Institute of Technology
摘要：In the extant theoretical discourse on sociotechnical systems, the relationships between inputs and outputs of technologies are assumed to be knowable to human agents, occasionally ex ante and always ex post. Recently, a new breed of autonomous tools has emerged, which can independently learn and execute novel actions. The input-output relationships of these tools, however, are unknowable to human agents both ex ante and ex post. This calls for analysis of how humans experience the enactment o...
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作者：Chen, Peiyu; Hitt, Lorin M.; Hong, Yili; Wu, Shinyi
作者单位：Arizona State University; Arizona State University-Tempe; University of Pennsylvania; University of Houston System; University of Houston
摘要：Building on the distinction between search and experience goods, as well as vertical and horizontal differentiation, we propose a set of theory-grounded, data-driven measures that allow us to measure not only product type (search vs. experience, horizontal vs. vertical differentiation) but also sources of uncertainty and to what extent consumer reviews help resolve uncertainty. The proposed measures have two advantages over prior methods: (1) unlike prior categorization schemes that classified...
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作者：Abhishek, Vibhanshu; Guajardo, Jose A.; Zhang, Zhe
作者单位：University of California System; University of California Irvine; University of California System; University of California Berkeley; University of California System; University of California San Diego
摘要：Business models that provide access to assets rather than transfer ownership of goods have become an important industry trend, representing a challenge for incumbent firms. This paper analyzes the interaction of a peer-to-peer (P2P) rental market and a manufacturer of durable goods, and highlights the important role of consumer heterogeneity in usage rates in determining which business model would be preferred by the manufacturer. The introduction of a P2P rental market creates an equalizing e...
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作者：Aggarwal, Vipul; Hwang, Elina H.; Tan, Yong
作者单位：University of Washington; University of Washington Seattle
摘要：This study investigates the creative idea generation process in an open innovation platform. The idea generation process is simultaneously influenced by multiple activities: knowledge acquisition from participants' interactions with each other's ideas, deliberate practice through persistent participation, and learning through failures. Due to the dynamic interplay across these activities, it is challenging to identify each activity's influence on creative ideation outcomes using reduced-form r...
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作者：Kim, Antino; Saha, Rajib L.; Khern-am-nuai, Warut
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Indian School of Business (ISB); McGill University
摘要：In contrast to industries of other types of information goods, the video game industry still has a sizable secondhand market for games. This is particularly notable because some of the major gaming-console companies (e.g., Sony and Microsoft) actually possess the ability to annihilate the secondhand market altogether; it appears that those companies have given tacit approval to buying and selling used games. Naturally, the question is, what is the special ingredient in the gaming industry that...
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作者：Fang, Zhen; Ho, Yi-Chun (Chad); Tan, Xue (Jane); Tana, Yong
作者单位：University of Washington; University of Washington Seattle; George Washington University; Indiana University System; Indiana University Bloomington; IU Kelley School of Business
摘要：This research examines the economic impact of membership-based free-shipping (MFS) programs when introduced as an augmentation to widely accepted contingent free shipping (CFS) policies. Under CFS, consumers waive the shipping surcharge if the order exceeds a certain threshold, whereas under MFS, consumers pay an upfront fee and enjoy the free-shipping perk throughout the membership period. We develop a stylized model that considers consumer heterogeneity in two dimensions: (1) disutility from...
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作者：Shi, Ye; Alwan, Layth; Raghunathan, Srinivasan; Yu, Yugang; Yue, Xiaohang
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; University of Wisconsin System; University of Wisconsin Milwaukee; University of Texas System; University of Texas Dallas
摘要：Upstream firms in supply chains have shown a growing interest in deploying consumer scanning technology (CST), which relies on consumers scanning the purchased products with their mobile devices, as a novel alternative to conventional interorganizational information technology (IOIT) to learn downstream consumer demand information. However, there is limited understanding in the literature on (i) how CST helps improve upstream firms' performances and (ii) whether CST will replace IOIT. This pap...
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作者：Zhuang, Mengzhou; Fang, Eric (Er); Lee, Jongkuk; Li, Xiaoling
作者单位：University of Hong Kong; Lehigh University; Ewha Womans University; Chongqing University
摘要：In light of the critical role of price information in consumers' decision making, this study investigates the effect of price rank on consumers' responses to product list advertising (PLA) throughout the purchase funnel, as well as the moderating effects of two keyword attributes. A hierarchical Bayesian model, using a unique data set from a leading electronic shopping platform and a simulated experiment, reveals that in the early phases of the purchase funnel, consumers are more likely to cli...
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作者：Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok
作者单位：Korea Advanced Institute of Science & Technology (KAIST); State University System of Florida; Florida State University; University of Southern California
摘要：Over the past decades, research on online book reviews has inundated academic circles with numerous theoretical reflections and empirical manifestations aimed at explaining the effects of such resources on business performance. Yet, these studies succumbed to the conventional pitfall of assuming that consumers write reviews only after they fully read the book that they purchased. A recent industry report revealed that although many individuals initiate book reading, only a few finish them. Wit...
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作者：Wu, Ji; Zheng, Zhiqiang (Eric); Zhao, J. Leon
作者单位：Sun Yat Sen University; University of Texas System; University of Texas Dallas; The Chinese University of Hong Kong, Shenzhen
摘要：Customer misbehavior is a serious and pervasive problem in firm-sponsored social media, yet prior studies provide limited insight into how firms should detect and manage it. To address this gap, we first develop a data science approach to detect customer misbehavior on social media and then devise intervention strategies to deter it. Specifically, we build on natural language processing and deep learning techniques to automatically detect customer misbehavior by mining customers' social media ...
