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作者：Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Rochester; Boston University
摘要：This paper provides the first large-scale evidence of business-to-customer racial bias (B2C bias) on a digital platform, on which the perpetrators are individual employees who act on behalf of a company and the victims are customers. This is in contrast to existing studies of racial bias on digital platforms that focus on peer-to-peer marketplaces (e.g., eBay), in which both the perpetrators and the victims are individuals acting independently and on their own behalf. In particular, we present...
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作者：Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin
作者单位：Alabama A&M University; Colorado State University System; Colorado State University Fort Collins; INSEAD Business School; Shanghai University of International Business & Economics; Shanghai University of International Business & Economics
摘要：The authors of this research investigate the effects of hedonic and utilitarian message appeals in firm-generated content on product performance measured by daily sales. The results from a multiproduct category, large-scale empirical study with data collected from a variety of sources show that hedonic appeals have a higher positive impact than utilitarian appeals on product performance. The authors also illustrate that message appeals have positive effects on product performance only when mes...
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作者：Saldanha, Terence J., V; Kathuria, Abhishek; Khuntia, Jiban; Konsynski, Benn R.
作者单位：University System of Georgia; University of Georgia; Indian School of Business (ISB); University of Colorado System; University of Colorado Denver; Emory University
摘要：Rapid improvements in underlying technologies coupled with the diminution of contact-based interactions are resulting in commensurate increases in the supply of and demand for innovative electronic services over self-service technologies (SSTs). This situation raises critical questions regarding value creation as prior research suggests mixed effects of SSTs on customers and unclear implications of SSTs for firm customer growth. These implications are accentuated when firms offer innovative el...
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作者：Mei, Xiaowei; Cheng, Hsing Kenneth; Bandyopadhyay, Subhajyoti; Qiu, Liangfei; Wei, Lai
作者单位：Hong Kong Polytechnic University; State University System of Florida; University of Florida; Shanghai Jiao Tong University
摘要：With the upcoming next-generation 5G networks, mobile network operators (MNOs, such as AT&T, T-Mobile, and Verizon) are investigating new business models that encourage content providers (such as Netflix and Spotify) to sponsor data for consumers. Sponsored data allow customers to browse, stream, and enjoy content from their data sponsors without impacting their monthly data plan allowance. We analyze this recent phenomenon using an incomplete information game-theoretical model, where the MNO ...
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作者：Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, Alessandro
作者单位：University of Minnesota System; University of Minnesota Twin Cities; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Alibaba Group; Carnegie Mellon University
摘要：We analyze the welfare implications of consumer data sharing, and restrictions to that sharing, in the context of online targeted advertising. Targeting technologies offer firms the ability to reach desired audiences through intermediary platforms. The platforms run auctions in real time to display ads on internet sites, leveraging consumers' personal information collected online to personalize the ads. The online advertising industry posits that targeted advertising benefits advertising firms...
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作者：Chen, Jianqing; Guo, Zhiling; Huang, Jian
作者单位：University of Texas System; University of Texas Dallas; Singapore Management University; Nanjing University of Finance & Economics
摘要：Strategic sellers on some online selling platforms have recently been using a conditional-rebate strategy to manipulate product reviews under which only purchasing consumers who post positive reviews online are eligible to redeem the rebate. A key concern for the conditional rebate is that it can easily induce fake reviews, which might be harmful to consumers and society. We develop a microbehavioral model capturing consumers' review-sharing benefit, review-posting cost, and moral cost of lyin...
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作者：Salge, Torsten Oliver; Antons, David; Barrett, Michael; Kohli, Rajiv; Oborn, Eivor; Polykarpou, Stavros
作者单位：RWTH Aachen University; University of Cambridge; University of Warwick; University of Exeter
摘要：How can information technology (IT) help hospitals gain and sustain reputation in the media? Combining signaling theory and technology frames, we examine if, how, and to what extent IT investments over time shape three facets of reputation: generalized favorability, being known, and being known for something. In accessing healthcare services, most patients are unable to assess a hospital's quality of care directly. Faced with such information asymmetries, patients tend to consider a hospital's...
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作者：Jiang, Yang; (chad) Ho, Yi-Chun; Yan, Xiangbin; Tan, Yong
作者单位：Nanjing University; George Washington University; University of Science & Technology Beijing; University of Washington
摘要：This research examines the role of perceived anonymity in shaping herding behavior in online crowdfunding markets. Drawing on theories from social psychology literature, we argue that a lender forms different credibility perceptions toward preceding peers based on their perceived anonymity state; the lender then uses such perceptions to adjust the lender's herding momentum toward them. Using data collected from a leading debt-based crowdfunding platform, we classify an individual's username as...
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作者：Scott, Susan; Orlikowski, Wanda
作者单位：University of London; London School Economics & Political Science; Massachusetts Institute of Technology (MIT)
摘要：Scholarship on digital transformation has centered on how waves of digitalization have moved through industries, producing strategic changes within and across firms and enabling new forms of value creation. In this paper, we argue that different but no less important processes of digital transformation are generated by the undertow produced by these waves. This digital undertow, a corollary effect of waves of digitalization, profoundly influences how firms operate by transforming the industry ...
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作者：Koh, Tat Koon; Cheung, Muller Y. M.
作者单位：Hong Kong University of Science & Technology
摘要：Idea seekers in crowdsourcing ideation contests often provide solution exemplars to guide solvers in developing ideas. Solvers can also use these exemplars to infer seekers' preferences when generating ideas. In this study, we delve into solvers' ideation process and examine how seeker exemplars affect the quantitative outcomes in solvers' scanning, shortlisting, and selection of ideas; these ideation activities relate to the search and evaluate stage of a previously published knowledge reuse ...
