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作者：Camm, JD; Cochran, JJ; Curry, DJ; Kaman, S
作者单位：University System of Ohio; University of Cincinnati; University of Louisiana System; Louisiana Technical University; University System of Ohio; University of Cincinnati
摘要：Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that maximizes the number of respondents for whom the new product's utility exceeds a specific hurdle (reservation utility). We present an exact branch-and-bound algorithm to solve the share-of-choice problem...
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作者：Larrick, RP; Soll, JB
作者单位：Duke University
摘要：Averaging estimates is an effective way to improve accuracy when combining expert judgments, integrating group members' judgments, or using advice to modify personal judgments. If the estimates of two judges ever fall on different sides of the truth, which we term bracketing, averaging must outperform the average judge for convex loss functions, such as mean absolute deviation (MAD). We hypothesized that people often hold incorrect beliefs about averaging, falsely concluding that the average o...
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作者：DeSarbo, Wayne S.; Di Benedetto, C. Anthony; Jedidi, Kamel; Song, Michael
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Columbia University; University of Missouri System; University of Missouri Kansas City; Eindhoven University of Technology
摘要：The resource-based view (RBV) of the firm suggests that strategic deployment of capabilities allows strategic business units (SBUs) to exploit distinctive competencies and create sustainable competitive advantage. Following the RBV, we propose a new predictive methodology for deriving typologies of SBUs that accommodates heterogeneity among SBUs with respect to their strategic capabilities, how effectively they are employed, and performance. Statistically, we devise a constrained finite-mixtur...
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作者：Venkatesh, V; Agarwal, R
作者单位：University of Arkansas System; University of Arkansas Fayetteville; University System of Maryland; University of Maryland College Park
摘要：We develop a theoretical model for predicting purchase behavior in electronic channels. The model suggests that website use (i.e., technology use), a key indicator of the degree to which a site is sticky, is a significant antecedent of purchase behavior. Furthermore, we relate the usability of a website to use behavior and purchase behavior. Specifically, individual characteristics and product type are argued to differentially influence the weights that customers place on five different catego...
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作者：Durango-Cohen, EJ; Yano, CA
作者单位：Illinois Institute of Technology; University of California System; University of California Berkeley; Illinois Institute of Technology
摘要：Manufacturing firms in capital-intensive industries face inherent demand volatility for their products and the inability to change their capacity quickly. To cope with these challenges, manufacturers often enter into contracts with their customers that offer greater certainty of supply in return for more predictable orders. In this paper, we study a forecast-commitment contract in which the customer provides a forecast, the supplier makes a production commitment to the customer based on the fo...
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作者：Liu, Yunchuan; Gupta, Sunil; Zhang, Z. Jolm
作者单位：University of Illinois System; University of Illinois Urbana-Champaign; Harvard University; University of Pennsylvania
摘要：We develop a game-theoretical model to show that in the markets where price consistency across channels is critical, an incumbent brick-and-mortar retailer can deter the online entry of a pure-play e-tailer by strategically refraining from entering online. In the markets where price consistency is not a constraint, we find that the incumbent can deter the e-tailer's entry only if it enters online and credibly operates the online channel as an independent profit center. In other words, the incu...
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作者：Shane, Scott; Shankar, Venkatesh; Aravindakshan, Ashwin
作者单位：University System of Ohio; Case Western Reserve University; Texas A&M University System; Texas A&M University College Station; Mays Business School; University System of Maryland; University of Maryland College Park
摘要：Many young firms use strategic actions to attract partners who help them increase the size of their operations quickly. This article examines the use of strategic actions to attract partners and increase system size in the context of franchising. We build on research in entrepreneurship, marketing, organization theory, strategic management, and finance to develop specific hypotheses about the influences of franchisor pricing policy and strategic control decisions on system size. We test these ...
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作者：Jin, Xing; Zhang, Allen X.
作者单位：University of Warwick; Freddie Mac
摘要：Quasi-Monte Carlo methods overcome the problem of sample clustering in regular Monte Carlo simulation and have been shown to improve simulation efficiency in the derivatives pricing literature when the price is expressed as a multidimensional integration and the integrand is suitably smooth. For portfolio value-at-risk (VaR) problems, the distribution of portfolio value change is based on the expectation of an indicator function, hence the integrand is discontinuous. The purpose of this paper ...
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作者：Randall, T; Netessine, S; Rudi, N
作者单位：Utah System of Higher Education; University of Utah; University of Pennsylvania; INSEAD Business School
摘要：Internet technology has allowed for a higher degree of decoupling between the information-intensive sales process and the physical process of inventory management than its brick-and-mortar counterpart. As a result, some Internet retailers choose to outsource inventory and back-end operations to focus on the sales/marketing aspects of e-commerce. Nonetheless, many retailers keep fulfillment capabilities in-house. In this paper, we identify and empirically test factors that persuade firms to int...
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作者：Lenox, Michael J.; Rockart, Scott F.; Lewin, Arie Y.
作者单位：Duke University
摘要：Coordination of interdependencies among firms' productive activities has been advanced as a promising explanation for sustained heterogeneity in capabilities among firms. In this paper, the extend this line of research to determine the industry structures and patterns of expected firm profits for the case when difficulty optimizing interdependent activities does, in fact, generate and sustain capability heterogeneity among firms. We combine a widely used agent-based model where firms search to...
