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作者：Elmaghraby, Wedad; Lippman, Steven A.; Tang, Christopher S.; Yin, Rui
作者单位：University System of Maryland; University of Maryland College Park; University of California System; University of California Los Angeles; Arizona State University; Arizona State University-Tempe
摘要：This paper considers the sale of a seasonal product in the face of strategic customers. At the beginning of the selling season, the retailer announces both the price p(h) at which the product will be sold during the selling season and the post-season clearance price p(l) < p(h) for unsold items. We analyze two operating regimes: The no reservation regime'' allows a buyer either to purchase the product at price ph when he arrives or to enter a lottery to purchase at price p(l) if the product re...
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作者：Burke, Gerard J.; Carrillo, Janice E.; Vakharia, Asoo J.
作者单位：University System of Georgia; Georgia Southern University; State University System of Florida; University of Florida
摘要：Supplier sourcing strategies are a crucial factor driving supply chain success. In this paper, we investigate the implications of uncertain supplier reliability on a firm's sourcing decisions in an environment with stochastic demand. In particular, we characterize specific conditions under which a firm should choose a single versus multiple supplier sourcing strategy. In an environment with both uncertain demand and supply, we characterize the total order quantity, the number of suppliers sele...
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作者：Su, Xuanming
作者单位：University of California System; University of California Berkeley
摘要：This paper introduces a decision model of consumer inertia. Consumers exhibit inertia when they have an inherent bias to delay purchases. Inertia may induce consumers to wait even when it is optimal to buy immediately. We embed our decision model within a dynamic pricing context. There is a firm that sells a fixed capacity over two time periods to an uncertain number of both rational and inertial consumers. We find that consumer inertia has both positive and negative effects on profits: it dec...
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作者：Hall, Joseph M.; Kopalle, Praveen K.; Pyke, David F.
作者单位：Dartmouth College; University of San Diego
摘要：We consider a make-to-order manufacturer that serves two customer classes: core customers who pay a fixed negotiated price, and fill-in'' customers who make submittal decisions based on the current price set by the firm. Using a Markovian queueing model, we determine how much the firm can gain by explicitly accounting for the status of its production facility in making pricing decisions. Specifically, we examine three pricing policies: (1) static, state-independent pricing, (2) constant pricin...
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作者：Klassen, Kenneth J.; Yoogalingam, Reena
作者单位：Brock University
摘要：Outpatient health care service providers face increasing pressure to improve the quality of their service through effective scheduling of appointments. In this paper, a simulation optimization approach is used to determine optimal rules for a stochastic appointment scheduling problem. This approach allows for the consideration of more variables and factors in modeling this system than in prior studies, providing more flexibility in setting policy under various problem settings and environmenta...
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作者：Ballestin, Francisco; Leus, Roel
作者单位：Universidad Publica de Navarra; KU Leuven
摘要：We investigate resource-constrained project scheduling with stochastic activity durations. Various objective functions related to timely project completion are examined, as well as the correlation between these objectives. We develop a GRASP-heuristic to produce high-quality solutions, using so-called descriptive sampling. The algorithm outperforms existing algorithms for expected-makespan minimization. The distribution of the possible makespan realizations for a given scheduling policy is als...
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作者：Cho, Soo-Haeng; McCardle, Kevin F.; Tang, Christopher S.
作者单位：Carnegie Mellon University; University of California System; University of California Los Angeles
摘要：For many product categories, manufacturers and retailers often offer rebates to stimulate sales. Due to certain adverse effects, however, some manufacturers and retailers are contemplating the elimination of their rebate programs. This paper sheds light on the debate about the value of rebate programs by presenting a model for evaluating the conditions under which a firm should offer rebates in a competitive environment. Specifically, we consider a two-level supply chain comprising one manufac...
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作者：Tilson, Vera; Wang, Yunzeng; Yang, Wei
作者单位：University of Rochester; University of California System; University of California Riverside; Long Island University; Long Island University Post
摘要：In durable goods markets, such as those for automobiles or computers, the coexistence of selling and leasing is common as is the existence of both corporate and individual consumers. Leases to corporate consumers affect the price of used goods on the second-hand market which in turn affect the buying and leasing behavior of individual consumers. The setting of prices (or volumes) for sale and lease to individual and corporate consumers is a complicated problem for manufacturers. We consider a ...
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作者：Ho, Teck H.; Tang, Christopher S.
作者单位：University of California System; University of California Berkeley; University of California System; University of California Los Angeles
摘要：In this special issue, the contributing authors address several emerging marketing and operations interface problems and develop innovative approaches for solving them. Specifically, by explicitly modeling active consumer behavior under different pricing schemes, the papers in this special issue examine how firms can coordinate their marketing and operations to improve their competitiveness and profit. The papers also provide insights on how to develop and operate new and innovative market mec...
