Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

• 成果类型: Editorial Material
• 署名作者: Ho, Teck H.; Tang, Christopher S.
• 署名单位: University of California System; University of California Berkeley; University of California System; University of California Los Angeles
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/j.1937-5956.2009.01037.x
• 发表日期: 2009
• 页码: 363-364
• 关键词: marketing and operations management; game theory; supply-chain management; revenue management; e-auctions

摘要

In this special issue, the contributing authors address several emerging marketing and operations interface problems and develop innovative approaches for solving them. Specifically, by explicitly modeling active consumer behavior under different pricing schemes, the papers in this special issue examine how firms can coordinate their marketing and operations to improve their competitiveness and profit. The papers also provide insights on how to develop and operate new and innovative market mechanisms.