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作者：HACKETT, RD; BYCIO, P; HAUSDORF, PA
作者单位：University System of Ohio; Xavier University
摘要：The construct validity of J. P. Meyer and N. J. Allen's (1991) 3-component model of organizational commitment was assessed. Despite the large error components associated with some of the items from Meyer and Allen's scales, the existence of 3 facets of commitment (affective, continuance, and normative) was generally supported by a confirmatory factor analysis of data from 2,301 nurses. Moreover, some of the expected differential relationships of these facets to antecedents and outcomes of comm...
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作者：MEYERSLEVY, J; LOUIE, TA; CURREN, MT
作者单位：University of California System; University of California Los Angeles; University of Washington; University of Washington Seattle; California State University System; California State University Northridge
摘要：In 2 studies, the authors examined whether or not G. Mandler's (1982) schema congruity theory would explain students' evaluations of new products purportedly introduced by companies with established brand names that were congruent, moderately incongruent, or extremely incongruent in relationship to the product. Consistent with this theory, results showed that products associated with moderately incongruent brand names were preferred over ones that were associated with either congruent or extre...
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作者：PORAC, JF; THOMAS, H
摘要：The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be...
