作者:Marshall, RS; Boush, DM
作者单位:Portland State University; University of Oregon
摘要:Export managers from the U.S. and Peru completed a survey designed measure cooperative decisions ring a sequence of three simulated interactions with business partners. During the initial stage of the relationship the decisions of Peruvian export managers reflect less trust than do those of their U.S. counterparts. During the second hostage Peruvian exporters respond differently to weak cheating. Results generally are consistent with cultural differences in attitudes toward in-group v. out-gro...
作者:Shenkar, O
作者单位:University System of Ohio; Ohio State University
摘要:Cultural distance is a widely used construct in international business, where it has been applied to foreign investment expansion, entry mode choice, and the performance of foreign invested affiliates, among others. The present paper presents a critical review of the cultural distance construct, outlining its hidden assumptions and challenging its theoretical and methodological properties. A comprehensive framework for the treatment of the construct is developed and concrete steps aimed at enh...