作者：Conlon, Christopher T.; Mortimer, Julie Holland
作者单位：National Bureau of Economic Research; Boston College
摘要：In many industries, upstream manufacturers pay downstream retailers for achieving quantity or market share targets. These vertical rebates may mitigate downstream moral hazard by inducing greater retail effort but may also incentivize retailers to drop competing products. We study these offsetting effects empirically for a rebate paid to one retailer. Using a field experiment, we exogenously vary the outcome of retailer effort. We estimate models of consumer choice and retailer behavior to qua...
