Corporate social responsibility: A theory of the firm perspective

• 成果类型: Article
• 署名作者: McWilliams, A; Siegel, D
• 署名单位: University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; University of Nottingham
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2001.4011987
• 发表日期: 2001
• 页码: 117-127
• 关键词: FINANCIAL PERFORMANCE; Stakeholder theory; reputation; strategy

摘要

We outline a supply and demand model of corporate social responsibility (CSR). based on this framework, we hypothesize that a firm's level of CSR will depend on its size, level of diversification, research and development, advertising, government sales, consumer income, labor market conditions, and stage in the industry life cycle. From these hypotheses, we conclude that there is an ideal level of CSR which managers can determine via: cost-benefit analysis, and that there is a neutral relationship between CSR and financial performance.