OPEN VERSUS CLOSED INNOVATION: A MODEL OF DISCOVERY AND DIVERGENCE

• 成果类型: Article
• 署名作者: Almirall, Esteve; Casadesus-Masanell, Ramon
• 署名单位: Universitat Ramon Llull; Escuela Superior de Administracion y Direccion de Empresas (ESADE); Harvard University
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2010.45577790
• 发表日期: 2010
• 页码: 27-47
• 关键词: firm; consumers; DESIGN

摘要

When is open innovation superior to closed innovation? Through a formal simulation model we show that an open approach to innovation allows the firm to discover combinations of product features that would be hard to envision under integration. However, when partners have divergent goals, open innovation restricts the firm's ability to establish the product's technological trajectory. The resolution of the trade-off between benefits of discovery and costs of divergence determines the best approach to innovation.