THE ROLE OF VERBAL AND VISUAL TEXT IN THE PROCESS OF INSTITUTIONALIZATION

• 成果类型: Article
• 署名作者: Meyer, Renate E.; Jancsary, Dennis; Hoellerer, Markus A.; Boxenbaum, Eva
• 署名单位: Copenhagen Business School; University of New South Wales Sydney; Copenhagen Business School; Universite PSL; MINES ParisTech
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2014.0301
• 发表日期: 2018
• 页码: 392-418
• 关键词: TEMPORAL DYNAMICS; entrepreneurship; ORGANIZATIONS; COMMUNICATION; legitimacy; CATEGORIES; discourse; PICTURES; CONSTRUCTION; VOCABULARIES

摘要

In this article we develop novel theory on the differentiated impact of verbal and visual text on the emergence, rise, establishment, and consolidation of institutions. Integrating key insights from social semiotics into a discursive model of institutionalization, we identify distinct affordances of verbal and visual text based on the constitutive features of these semiotic modes. In an effort to extend scholarly inquiry into the relationship of text and institutions, we develop a set of propositions on how and under which conditions verbal and visual text, respectively, facilitate the institutionalization of novel ideas in each stage of the process. Our theory development has implications for research on institutions as communicative accomplishments, contributes to the nascent line of multimodal research, and provides novel insights into institutional emergence.