Testing competing models of loss aversion: an adversarial collaboration

• 成果类型: Article
• 署名作者: Bateman, I; Kahneman, D; Munro, A; Starmer, C; Sugden, R
• 署名单位: University of East Anglia; University of Nottingham; Princeton University; University of East Anglia
• 刊物名称: JOURNAL OF PUBLIC ECONOMICS
• ISSN/ISSBN: 0047-2727
• DOI: 10.1016/j.jpubeco.2004.06.013
• 发表日期: 2005
• 页码: 1561-1580
• 关键词: adversarial collaboration; loss aversion; Willingness to pay; reference-dependent; preferences; status quo bias

摘要

This paper reports an 'adversarial collaboration'-a project carried out by two individuals or research groups who, having proposed conflicting hypotheses, seek to resolve their dispute. It describes an experiment which investigates whether, when individuals consider giving up money in exchange for goods, they construe money outlays as losses or as foregone gains. This issue bears on the explanation of the widely observed disparity between willingness-to-pay (WTP) and willingness-to-accept (WTA) valuations of costs and benefits, which has proved problematic for contingent valuation studies. The results of the experiment are broadly consistent with the hypothesis that money outlays are perceived as losses. (c) 2004 Elsevier B.V. All rights reserved.