Bundling and nonlinear pricing in telecommunications

• 成果类型: Article
• 署名作者: Luo, Yao
• 署名单位: University of Toronto
• 刊物名称: RAND JOURNAL OF ECONOMICS
• ISSN/ISSBN: 0741-6261
• DOI: 10.1111/1756-2171.12437
• 发表日期: 2023
• 页码: 268-298
• 关键词: oligopoly market; demand; DISCRIMINATION; INFORMATION; monopoly; service; output; entry; GOODS; MODEL

摘要

I develop a multiproduct nonlinear pricing model where a firm sells both discrete and continuous services to consumers with multidimensional heterogeneity. I derive the optimal selling mechanism and provide primitive conditions under which different bundling strategies arise. Exploiting both the firm and the consumer's optimality conditions, I show that the model structure is nonparametrically identified and propose a semiparametric estimation procedure. An application to China Telecom data shows that mixed bundling of internet and landline phone services is more beneficial to both the firm and the consumer relative to component pricing.