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作者:Yuan, Lingyao (Ivy); Dennis, Alan R.
作者单位:Iowa State University; Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Indiana University System; IU Kelley School of Business; Indiana University Bloomington
摘要:Anthropomorphism is the attribution of human characteristics to a non-human object. Past research shows that anthropomorphism changes how we perceive objects (e.g., believing them to be more attractive). Does this mean we would be willing to pay more for them? We examined whether displaying a product in an anthropomorphized form influenced how much a consumer was willing to pay. We examined two design aspects, visual (i.e., a face) and auditory (e.g., a voice), in the context of an online auct...
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作者:Zwass, Vladimir
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作者:Ai-Phuong Hoang; Kauffman, Robert J.
作者单位:Singapore Management University; Singapore Management University; New York University; University of Rochester; University of Minnesota System; University of Minnesota Twin Cities; Arizona State University; Arizona State University-Tempe
摘要:Technology and media are delivering content that is transforming society. Providers must compete for consumer attention to sell their digital information goods effectively. This is challenging, since there is a high level of uncertainty associated with the consumption of such goods. Service providers often use free programming to share product information. We examine the effectiveness of content sampling strategy used for on-demand series dramas, a unique class of entertainment goods. The data...
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作者:Chiang, Roger H. L.; Grover, Varun; Liang, Ting-Peng; Zhang, Dongsong
作者单位:University System of Ohio; University of Cincinnati; University of Arkansas System; University of Arkansas Fayetteville; National Sun Yat Sen University; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; Purdue University System; Purdue University; Chinese University of Hong Kong; City University of Hong Kong; University System of Maryland; University of Maryland Baltimore County; Jinan University
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作者:Gomber, Peter; Kauffman, Robert J.; Parker, Chris; Weber, Bruce W.
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作者:Ivanov, Anton; Sharman, Raj
作者单位:University of Illinois System; University of Illinois Urbana-Champaign; State University of New York (SUNY) System; University at Buffalo, SUNY; State University of New York (SUNY) System; University at Buffalo, SUNY
摘要:In pursuit of notable reputations, organizations commonly engage their stakeholders using various online mechanisms. While reputation signaling via online user engagement is commonplace, its implications in the context of user-generated content (UGC) remain largely unaddressed. This study empirically explores the impact of UGC on hospital reputational dynamics. A unique panel dataset was analyzed using a lagged model approach to determine the effects of signals of quality, awareness, and conte...
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作者:Zwass, Vladimir
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作者:Schlager, Tobias; Hildebrand, Christian; Haubl, Gerald; Franke, Nikolaus; Herrmann, Andreas
作者单位:University of Lausanne; University of Geneva; University of Alberta; University of Alberta; Vienna University of Economics & Business; University of St Gallen
摘要:Many product-customization systems enable consumers to obtain input from their peers during the customization process. The design characteristics of these customization systems vary significantly, and some systems provide consumers with the opportunity to receive peer input only privately (i.e., unobservable to fellow consumers) while others allow consumers to receive peer input publicly (i.e., observable to other consumers). Building on prior research on thinking styles and social impact theo...
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作者:Van Osch, Wietske; Steinfield, Charles W.
作者单位:Michigan State University
摘要:Effective workgroups engage in team boundary spanning, that is, using communication ties as conduits to critical external resources. The proliferation of enterprise social media (ESM) and the associated increase in visibility of people, content, and interactions, has resulted in a widespread assumption that unlimited visibility improves boundary spanning. Consequently, the ESM literature has generally ignored the sentry functions of teams and failed to examine the possible strategic nature of ...
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作者:Gomber, Peter; Kauffman, Robert J.; Parker, Chris; Weber, Bruce W.
作者单位:Goethe University Frankfurt; Singapore Management University; Dartmouth College; University of Minnesota System; University of Minnesota Twin Cities; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; University of Delaware; University of Delaware; University of London; London Business School; University of London; London Business School; New York University; City University of New York (CUNY) System; Baruch College (CUNY)
摘要:The financial services industry has been experiencing the recent emergence of new technology innovations and process disruptions. The industry overall, and many fintech start-ups are looking for new pathways to successful business models, the creation of enhanced customer experience, and approaches that result in services transformation. Industry and academic observers believe this to be more of a revolution than a set of less influential changes, with financial services as a whole due for maj...