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作者：Xiong, Bingqing; Fang, Jie; Li, Wilson
作者单位：Deakin University; University of Nottingham Ningbo China
摘要：Although the metaverse can offer a fusion of physical and virtual shopping experiences, there is no consensus on how multichannel retailers can capitalize on this trend by adopting extended reality (XR) online portals. Therefore, we seek to investigate the dynamic influence of XR adoption on offline store performance from the perspective of multichannel retailers. The current study also considers the boundary conditions of the XR type and offline store density. We examined 667 multichannel ret...
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作者：Yuan, Lingyao (Ivy); Kim, Antino; Seymour, Mike; Dennis, Alan R.
作者单位：Iowa State University; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Sydney
摘要：A digital twin is an artificial intelligence (AI)- or human-controlled avatar that replicates a specific person's identity. While organizations have used digital twins of employees (e.g. digital doctors answering patients' questions), a more common use is celebrity-as-a-service, where digital twins of celebrities interact with customers. Unlike traditional celebrity endorsements in marketing videos, these digital-twin agents interact directly with consumers. Although digital twins do not enhan...
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作者：Peng, Hui; Lu, Yaobin; Luo, Xin (robert)
作者单位：Renmin University of China; Huazhong University of Science & Technology; University of New Mexico
摘要：Extant research on how digital innovation impacts firm performance is equivocal. To address this critical lack of epistemological clarity, our study seeks to disentangle the juxtaposed roles of digital innovation as both an outcome and a process. When conceived as an outcome, digital innovation directly impacts firm performance, although previous studies report inconsistent results. When considered as a process, digital innovation either enables or inhibits the leveraging of research and devel...
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作者：Wang, Liuan; Bala, Hillol; Yan, Lu (lucy); Guo, Xitong
作者单位：Beijing Institute of Technology; Beijing Institute of Technology; Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Harbin Institute of Technology
摘要：The rapid diffusion of online healthcare platforms (OHPs) is transforming healthcare delivery by enabling physicians to contribute to these platforms both reactively (e.g., answering patients' questions) and proactively (e.g., posting health-related articles). Given physicians' professional stature, workload, and legal responsibilities, understanding what motivates them to contribute to these platforms is crucial. When explicit economic incentives are limited, herding cues (i.e., perceptions o...
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作者：Zwass, Vladimir
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作者：Zwass, Vladimir
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作者：Kim, Antino; Liu, Che-Wei
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Arizona State University; Arizona State University-Tempe
摘要：Many online platforms have introduced markers that identify and highlight minority-owned businesses. This study examines whether such markers produce observable benefits for the targeted minority-owned businesses, whether there are unintended effects, and what mechanisms may explain these outcomes. Such markers may have differing effects on users depending on their level of motivation to support minority-owned businesses. Additionally, these markers may serve as a reminder of biases and lead c...
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作者：Mayer, Anne-Sophie; Kostis, Angelos; Strich, Franz; Holmstrom, Jonny
作者单位：University of Munich; Umea University; Stanford University; Deakin University; Umea University
摘要：Digital platforms are increasingly integrating Generative AI (GenAI) tools as a boundary resource to enhance the quantity and quality of content with the ultimate goal of improving platform viability. As GenAI tools hold unique characteristics compared to traditional boundary resources, platform owners need to adapt their governance mechanisms accordingly. To understand how platform governance evolves over time in response to this novel boundary resource, we draw on the distributed tuning fram...
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作者：Liu, Feng; Chen, Yu; Ho, Yi-Chun (Chad); Dasgupta, Subhasish; Fang, Mingjie
作者单位：Shandong University; George Washington University; Nanjing Agricultural University
摘要：Charity crowdfunding campaigns rely on emotional appeals to elicit empathy-driven support, yet they often struggle to translate such appeals into fundraising success. Drawing on the elaboration likelihood model, this study examines how emotions conveyed through textual descriptions and facial images relate to fundraising outcomes in charity crowdfunding. Using data from a leading crowdfunding platform, we apply machine learning techniques to analyze emotional content across both textual and vi...
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作者：Soh, Franck; Grover, Varun
作者单位：Texas Christian University; University of Arkansas System; University of Arkansas Fayetteville
摘要：The number of mobile app startups is increasing, but these startups face an increasingly hypercompetitive environment. To ensure long-term returns on their investments, these startups need to mitigate new entry threats. This entails limiting competitors' ability to imitate products. However, a minimal amount is known about the factors that influence competitors' identification of imitation targets and their willingness to imitate. We propose a research model that focuses on these two aspects t...
