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作者：Dayarian, Iman; Savelsbergh, Martin
作者单位：University of Alabama System; University of Alabama Tuscaloosa; University System of Georgia; Georgia Institute of Technology
摘要：Same-day delivery of online orders is becoming an indispensable service for large retailers. We explore an environment in which in-store customers supplement company drivers and deliver online orders on their way home. We consider a highly dynamic and stochastic same-day delivery environment in which online orders as well as in-store customers willing to make deliveries arrive throughout the day. Studying settings in which delivery capacity is uncertain is novel and practically relevant. Our p...
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作者：Bagchi, Rajesh; Ham, Sung H.; He, Chuan
作者单位：Virginia Polytechnic Institute & State University; Michigan State University; Michigan State University's Broad College of Business; University of Colorado System; University of Colorado Boulder
摘要：Confirmation bias, a well-established behavioral anomaly, asserts that when product experience is ambiguous, it is assimilated consistent with expectations set up by prior advertising. In this paper, we combine a strategic model with laboratory experiments to study the effects of consumers' confirmation bias on firms' advertising and pricing strategies and its implications for firms' profits. Our results suggest that confirmation bias does not improve firms' profits in the short run. However, ...
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作者：Yang, Ruina; Mai, Yinhua; Lee, Chung-Yee; Teo, Chung-Piaw
作者单位：Xi'an Jiaotong University; Tsinghua University; Tsinghua Shenzhen International Graduate School; Hong Kong University of Science & Technology; National University of Singapore
摘要：In an elegant study on salesforce incentive design, Steenburgh and Ahearne (2012) have argued that a multi-faceted portfolio approach, based on the classification of workers into laggards, core, and star performers, can induce better result from the salesforce, compared to traditional approaches used in companies. In this paper, we construct a portfolio of incentive contracts with a three-piece linear-quadratic-linear structure and study their incentive effects. It is well known that such cont...
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作者：Jiang, Houyuan; Pang, Zhan; Savin, Sergei
作者单位：University of Cambridge; Purdue University System; Purdue University; University of Pennsylvania
摘要：Our study investigates the effects of introducing performance-based incentives in a competitive health care market. We consider a market in which a payer applies a performance-based compensation contract to two competing hospitals. We use G/G/m queuing dynamics to describe the patient care process and include information asymmetry between the payer and the hospitals regarding the hospital operating costs. Our paper is the first to study the performance-based contracting problem in a health car...
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作者：Akcay, Yalcin; Li, Yunke; Natarajan, Harihara Prasad
作者单位：University of Melbourne
摘要：We study a single-period inventory planning problem for a category of substitutable products. This is an important practical problem facing category managers who have to maintain high service levels for constantly expanding product catalogs. We formulate the problem as a stochastic optimization model that minimizes the total stocking cost subject to service level requirements, which consist of product-specific and category-wide targets for inventory availability (ready rates) through the selli...
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作者：Ba, Sulin; Jin, Yuan; Li, Xinxin; Lu, Xianghua
作者单位：University of Connecticut; Texas Tech University System; Texas Tech University; Fudan University
摘要：Using a unique dataset that includes individually identifiable consumer online browsing and purchase data in the restaurant industry, this paper examines how individual consumer shopping characteristics and product characteristics moderate the effect of online reviews on individual consumer choice based on information search theory and signaling theory. We find that different dimensions of reviews have distinctive impacts on consumers with different information search needs and behaviors based...
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作者：Ma, Buqing; Di, Chenchen; Hsiao, Lu
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; University of Illinois System; University of Illinois Urbana-Champaign; National Chung Hsing University
摘要：This study investigates a firm's return window decision in a distribution channel. Conventional wisdom posits that compared to a centralized channel, a decentralized channel induces worse services (e.g., a shorter return window) because of double marginalization. We build a model consisting of one manufacturer, one retailer, and consumers who are heterogeneous in their willingness-to-pay (WTP) for product quality. Counterintuitively, we find that the return window can be longer in a decentrali...
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作者：Cohen, Maxime C.; Gupta, Swati; Kalas, Jeremy J.; Perakis, Georgia
作者单位：McGill University; University System of Georgia; Georgia Institute of Technology; Massachusetts Institute of Technology (MIT)
摘要：We study a multi-period, multi-item dynamic pricing problem faced by a retailer. The objective is to maximize the total profit by choosing prices, while satisfying several business rules. The strength of our work lies in our graphical model reformulation, which allows us to use ideas from combinatorial optimization. We do not make any assumptions on the structure of the demand function. The complexity of our method depends linearly on the number of time periods but is exponential in the memory...
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作者：Ertekin, Necati; Ketzenberg, Michael E.; Heim, Gregory R.
作者单位：University of Minnesota System; University of Minnesota Twin Cities; Texas A&M University System; Texas A&M University College Station; Mays Business School
摘要：This study contributes to the understanding of consumer return behavior by examining associations between in-store customer shopping experiences and subsequent customer returns. Return rates can vary a great deal across stores within a company and across salespersons within a store. We empirically examine returns across these two levels with respect to three retail service quality dimensions: salesperson friendliness, salesperson competence, and store environment. We conduct a detailed analysi...
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作者：Geismar, H. Neil; Huang, Yiwei; Pillai, Suresh D.; Sriskandarajah, Chelliah; Youn, Seokjun
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Texas A&M University System; Texas A&M University College Station; University of Arizona
摘要：We study a generalized location-routing problem in which the key decisions are made by supply chain partners with conflicting objectives. The context of our problem is the irradiation by electron beam (eBeam) of fresh produce imported from Mexico to reduce the threat of insects and pests to the U.S. agriculture. Because too few irradiation facilities exist to serve the current demand, we focus on two parties to be coordinated: the eBeam Services Provider, who will choose the facilities' locati...
