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作者：Li, Yina; Ning, Yu; Fan, Weiguo; Kumar, Ajay; Ye, Fei
作者单位：South China University of Technology; University of Iowa; emlyon business school
摘要：Live streaming has significantly transformed the landscape of both offline and online retail operations. This article explores the optimal timing and circumstances under which a firm with a specific product should launch a live streaming channel, and if so, whether it should use third-party streaming, self-run streaming, or a combination of both. We demonstrate that no single channel structure is universally superior to the others: the firm's optimal channel strategy depends on the third-party...
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作者：Ghamat, Salar; Araghi, Mojtaba; Cipriano, Lauren E.; Silverman, Michael
作者单位：Wilfrid Laurier University; Western University (University of Western Ontario); Western University (University of Western Ontario); Western University (University of Western Ontario); Western University (University of Western Ontario); London Health Sciences Centre
摘要：Antibiotic resistance is an ongoing public health crisis fueled by overuse and misuse of antibiotics. The goal of this article is to examine the impact of action-based incentive payments on reducing inappropriate antibiotic prescriptions in primary care, where 30%-50% of antibiotic prescriptions are inappropriate. Various financial incentive programs to reduce the rate of inappropriate antibiotic prescriptions have been implemented and studied empirically. However, there have not been analytic...
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作者：Ding, Yucheng; Guan, Xu; Ke, Jiannan
作者单位：Wuhan University; Huazhong University of Science & Technology
摘要：This article investigates competition between a branded firm selling a durable good over two periods and a deceptive counterfeiter entering the market in the second period. The two firms engage in a price signaling game in which the branded firm designs its price strategy over two periods, and strategic consumers decide whether to buy the authentic product upfront or wait until the second period. We find that the branded firm may benefit from the counterfeit competition if the quality gap betw...
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作者：Iyengar, Garud; Singal, Raghav
作者单位：Columbia University; Dartmouth College
摘要：The flexibility of choosing the ad action as a function of the consumer state is critical for modern-day marketing campaigns. We study the problem of identifying the optimal sequential personalized interventions that maximize the adoption probability for a new product. We model consumer behavior by a conversion funnel that captures the state of each consumer (e.g., interaction history with the firm) and allows the consumer behavior to vary as a function of both her state and firm's sequential ...
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作者：Wang, Zhiyi; Yang, Lusi; Karamshetty, Varun; Hahn, Jungpil
作者单位：University of Colorado System; University of Colorado Boulder; University System of Georgia; Georgia State University; National University of Singapore
摘要：Natural disasters and disease outbreaks cause substantial social turbulence and economic damage. The survival and continued operation of local small businesses and entrepreneurs are critical to the development activities in post-disaster recovery. However, these small businesses and entrepreneurs face greater challenges in accessing funding through traditional channels during a crisis. Crowdlending, also known as peer-to-peer microfinancing, has been successfully used to bypass traditional cha...
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作者：Min, Xu; Chi, Wei; Hu, Xing; Ye, Qing
作者单位：Shanghai International Studies University; Tsinghua University; University of Hong Kong
摘要：On-demand service platforms are interested in having gig workers use self-set, nonbinding performance goals to improve efforts and performance. To examine the effects of such self-set goal mechanisms, we build a behavioral model, derive theoretical results and testable hypotheses, and conduct a field experiment using a large gig platform for food delivery. Our model analysis finds that individual workers' optimal self-set goals may exhibit a spectrum of difficulty levels, ranging from trivial ...
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作者：Zhu, Yinchu; Ryzhov, Ilya O.
作者单位：Brandeis University; Brandeis University; University System of Maryland; University of Maryland College Park
摘要：We present a data-driven prescriptive framework for fair decisions, motivated by hiring. An employer evaluates a set of applicants based on their observable attributes. The goal is to hire the best candidates while avoiding bias with regard to a certain protected attribute. Simply ignoring the protected attribute will not eliminate bias due to correlations in the data. We present a provably optimal fair hiring policy that depends on the protected attribute functionally, but not statistically. ...
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作者：Valdes, Leon; Caldentey, Rene
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Chicago
摘要：We consider the operation of a non-financial corporation and present a novel risk-management framework that supports the joint optimization of the firm's operational and financial decisions. Specifically, we study the problem of maximizing the firm's operating profits when these profits depend on movements in the financial markets, and where the decision maker-the firm's manager-is risk averse. Critically, our framework (i) imposes risk aversion through a generic class of risk constraints, and...
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作者：Schaumann, Sarah K.; Thakur-Weigold, Bublu; Van Wassenhove, Luk N.
作者单位：Swiss Federal Institutes of Technology Domain; ETH Zurich; INSEAD Business School
摘要：This position paper reframes the ongoing relevance versus rigor debate in operations research (OR) as a Kuhnian epistemological crisis, in which the dominant paradigm of quantitative modeling shows signs of exhaustion. Humanitarian fleet management is presented as an empirical case of extensive operations theory, which has not been implemented by the stakeholders who paid for its production. We propose a possible way out of the crisis by combining hard and soft OR, illustrating the potential w...
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作者：Dou, Yifan; Zhang, Xiaoyang; Wu, D. J.
作者单位：Fudan University; University System of Georgia; Georgia Institute of Technology
摘要：Pricing represents a crucial element in the platform business model search, particularly for startups that face the cold-start problem in launching a two-sided marketplace. In a static setting, the literature recommends the seesaw principle (i.e., charging a relatively low price, even subsidizing, on the one side and a high price on the other) as the solution. However, little is known about whether the seesaw principle still works in a dynamic setting and how it is influenced by intertemporal ...
