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作者：Swinney, Robert
作者单位：Stanford University
摘要：W e address the value of quick response production practices when selling to a forward-looking consumer population with uncertain, heterogeneous valuations for a product. Consumers have the option of purchasing the product early, before its value has been learned, or delaying the purchase decision until a time at which valuation uncertainty has been resolved. Whereas individual consumer valuations are uncertain ex ante, the market size is uncertain to the firm. The firm may either commit to a ...
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作者：Koek, A. Guerhan; Xu, Yi
作者单位：Duke University; University System of Maryland; University of Maryland College Park
摘要：This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand-primary model in which consumers choose a brand first, then a product type in the chosen brand, and a type-primary model in which consumers choose a product type first, then a brand within that product type. We consider a centralized regime that finds ...
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作者：Brynjolfsson, Erik; Hu, Yu (Jeffrey); Simester, Duncan
作者单位：Massachusetts Institute of Technology (MIT); National Bureau of Economic Research; Purdue University System; Purdue University
摘要：Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and Internet markets in particular have the potential to substantially increase the collective share of niche products, thereby creating a longer tail in the distribution of sales. This paper investigates the Internet's long tail phenomenon. By analyzing data...
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作者：Muller, Karl A., III; Riedl, Edward J.; Sellhorn, Thorsten
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Harvard University; WHU - Otto Beisheim School of Management
摘要：We examine the effects of mandating the provision of fair value information for long-lived tangible assets on firms' information asymmetry. Specifically, we investigate whether European real estate firms' compulsory adoption of International Accounting Standard 40 (IAS 40; Investment Property), which mandated the provision of investment property fair values in 2005, resulted in reduced information asymmetry across market participants. Using as a control group firms that voluntarily provided th...
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作者：Allon, Gad; Bassamboo, Achal
作者单位：Northwestern University
摘要：Provision of real-time information by a firm to its customers has become prevalent in recent years in both the service and retail sectors. In this paper, we study a retail operations model where customers are strategic in both their actions and in the way they interpret information, whereas the retailer is strategic in the way it provides information. This paper focuses on the ability (or the lack thereof) to communicate unverifiable information and influence customers' actions. We develop a g...
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作者：Oezer, Oezalp; Zheng, Yanchong; Chen, Kay-Yut
作者单位：University of Texas System; University of Texas Dallas; Stanford University; Hewlett-Packard
摘要：This paper investigates the capacity investment decision of a supplier who solicits private forecast information from a manufacturer. To ensure abundant supply, the manufacturer has an incentive to inflate her forecast in a costless, nonbinding, and nonverifiable type of communication known as cheap talk. According to standard game theory, parties do not cooperate and the only equilibrium is uninformative-the manufacturer's report is independent of her forecast and the supplier does not use th...
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作者：Boyabatli, Onur; Toktay, L. Beril
作者单位：Singapore Management University; University System of Georgia; Georgia Institute of Technology
摘要：This paper analyzes the impact of endogenous credit terms under capital market imperfections in a capacity investment setting. We model a monopolist firm that decides on its technology choice (flexible versus dedicated) and capacity level under demand uncertainty. Differing from the majority of the stochastic capacity investment literature, we assume that the firm is budget constrained and can relax its budget constraint by borrowing from a creditor. The creditor offers technology-specific loa...
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作者：Hankins, Kristine Watson
作者单位：University of Kentucky
摘要：This paper investigates how firms manage risk by examining the relationship between financial and operational hedging using a sample of bank holding companies. Risk management theory holds that capital market imperfections make cash flow volatility costly. I investigate whether financial firms consider this cost or focus exclusively on managing tradable exposures. After documenting that acquisitions provide operational hedging by reducing potentially costly volatility, I find that postacquisit...
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作者：Aral, Sinan; Walker, Dylan
作者单位：New York University
摘要：We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion ef...
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作者：Ebert, Sebastian; Wiesen, Daniel
作者单位：University of Bonn; University of Bonn
摘要：Numerous theoretical predictions such as precautionary saving or preventive behavior have been derived for prudent decision makers. Further, prudence can be characterized as downside risk aversion and plays a key role in preference for skewness. We use a simple experimental method to test for prudence and skewness preference in the laboratory and compare the two. To this end, we introduce a novel graphical representation of compound lotteries that is easily accessible to subjects and test it f...
