-
作者：Hauser, John R.; Liberali, Guilherme (Gui); Urban, Glen L.
作者单位：Massachusetts Institute of Technology (MIT); Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Massachusetts Institute of Technology (MIT)
摘要：Website morphing infers latent customer segments from clickstreams and then changes websites' look and feel to maximize revenue. The established algorithm infers latent segments from a preset number of clicks and then selects the best morph using expected Gittins indices. Switching costs, potential website exit, and all clicks prior to morphing are ignored. We model switching costs, potential website exit, and the (potentially differential) impact of all clicks to determine when to morph for e...
-
作者：Mishra, Vinit Kumar; Natarajan, Karthik; Padmanabhan, Dhanesh; Teo, Chung-Piaw; Li, Xiaobo
作者单位：University of Sydney; Singapore University of Technology & Design; National University of Singapore; University of Minnesota System; University of Minnesota Twin Cities
摘要：In this paper, we study the properties of a recently proposed class of semiparametric discrete choice models (referred to as the marginal distribution model (MDM)), by optimizing over a family of joint error distributions with prescribed marginal distributions. Surprisingly, the choice probabilities arising from the family of generalized extreme value models of which the multinomial logit model is a special case can be obtained from this approach, despite the difference in assumptions on the u...
-
作者：Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin
作者单位：Copenhagen Business School
摘要：Who provides better inputs to new product ideation tasks, problem solvers with expertise in the area for which new products are to be developed or problem solvers from analogous markets that are distant but share an analogous problem or need? Conventional wisdom appears to suggest that target market expertise is indispensable, which is why most managers searching for new ideas tend to stay within their own market context even when they do search outside their firms' boundaries. However, in a u...
-
作者：Iancu, Dan A.; Trichakis, Nikolaos
作者单位：Stanford University; Harvard University
摘要：This paper formalizes and adapts the well-known concept of Pareto efficiency in the context of the popular robust optimization (RO) methodology for linear optimization problems. We argue that the classical RO paradigm need not produce solutions that possess the associated property of Pareto optimality, and we illustrate via examples how this could lead to inefficiencies and suboptimal performance in practice. We provide a basic theoretical characterization of Pareto robustly optimal (PRO) solu...
-
作者：Bloom, Nicholas; Garicano, Luis; Sadun, Raffaella; Van Reenen, John
作者单位：University of London; London School Economics & Political Science; National Bureau of Economic Research; Centre for Economic Policy Research - UK; Stanford University; University of London; London School Economics & Political Science; Harvard University
摘要：Guided by theories of management by exception, we study the impact of information and communication technology on worker and plant manager autonomy and span of control. The theory suggests that information technology is a decentralizing force, whereas communication technology is a centralizing force. Using a new data set of American and European manufacturing firms, we find indeed that better information technologies (enterprise resource planning (ERP) for plant managers and computer-assisted ...
-
作者：Grennan, Matthew
作者单位：University of Pennsylvania
摘要：In markets where buyers and suppliers negotiate, supplier costs, buyer willingness to pay, and competition determine only a range of potential prices, leaving the final price dependent on other factors (e. g., negotiating skill), which I call bargaining ability. I use a model of buyer demand and buyer-supplier bargaining, combined with detailed data on prices and quantities at the buyer-supplier relationship level, to estimate firm-bargaining abilities in the context of the coronary stent indu...
-
作者：Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; Silva-Risso, Jorge M.
作者单位：University of Minnesota System; University of Minnesota Twin Cities; University of California System; University of California San Diego; University of Southern California; University of California System; University of California Riverside
摘要：The central prediction of the current paper is that manufacturer price advertising may be a less effective tool for influencing demand than retailer price advertising. We manipulate the source of a price advertisement in an experiment run on a sample of pickup truck owners. Manufacturer price advertising leads to lower indicators of potential demand than dealer price advertising, even among consumers who are experienced with the brand. An econometric analysis of pickup truck sales, price, and ...
-
作者：Ghani, Ejaz; Kerr, William R.; Stanton, Christopher
作者单位：The World Bank; Harvard University; Bank of Finland; National Bureau of Economic Research; Utah System of Higher Education; University of Utah
摘要：We examine the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts. Despite oDesk minimizing many of the frictions that diaspora connections have traditionally overcome, diaspora connections still matter on oDesk, with ethnic Indians substantially more likely to choose a worker in India. This higher placement is the result of a greater likelihood of choosing India for the initial contract a...
-
作者：Kim, Sang Won; Olivares, Marcelo; Weintraub, Gabriel Y.
作者单位：Chinese University of Hong Kong; Columbia University; Universidad de Chile
摘要：The main advantage of a procurement combinatorial auction (CA) is that it allows suppliers to express cost synergies through package bids. However, bidders can also strategically take advantage of this flexibility, by discounting package bids and inflating bid prices for single items, even in the absence of cost synergies; the latter behavior can hurt the performance of the auction. It is an empirical question whether allowing package bids and running a CA improves performance in a given setti...
-
作者：Yang, Botao; Ching, Andrew T.
作者单位：University of Southern California; University of Toronto
摘要：We develop a structural consumer life-cycle model to investigate consumers' adoption and usage decisions of ATM cards. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous life span faced by consumers of different ages, and hence measure adoption costs more accurately. Moreover, our framework can recover the monetary value of total adoption costs. To estimate our model, we use an Italian panel data set, which contains information on con...
